Bob Barr

Member since May 2015Contact Bob

Managing Director Acquity Group, part of Accenture Interactive
http://www.acquitygroup.com/about/executive-leadership/profile/detail/robert-barr
Chicago Illinois
60661 USA

Bob is a managing director at Acquity Group, a part of Accenture Interactive, and leads the North American Digital Transformation and Operations Practice. The practice provides Digital Business Strategy, Marketing, Architecture and Digital Applications and Operations Outsourcing across all Accenture's Operating Groups. Bob's experience additionally spans consulting for several domestic and global enterprises supporting client C-suites in eBusiness strategic planning, eCommerce architecture and technology roadmapping and "digital" organizational change management.

Articles by Bob All articles by Bob

What B2B Organizations Should Know About Personalization in Marketing Insider: Cross-Channel on 01/18/2016
As a first step to inserting a personal touch into the digital experience, B2B marketers should consider the four 4 Rs of personalization: Recognize, Remember, Recommend, Relevance. The next step - and this is really at the heart of personalization, is to determine what you know about the person on the other side of the screen.
Storyboarding The B2B Experience in Marketing Insider: Cross-Channel on 07/20/2015
Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an entire e-commerce site or mobile app.
Shifting B2B Buyers From Offline to Online (They're Consumers Too) in Marketing Insider: Cross-Channel on 05/18/2015
B2B buyers do a lot of their shopping online, too, jumping from laptop to smartphone to tablet before checking out. The digital convenience and often-tailored experience they receive when shopping for shirts, pants and shoes is the same thing they expect when purchasing a pallet of laptops for their organization.

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