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Tracy Hansen

Member since April 2015Contact Tracy

Tracy Hansen has more than 15 years of experience as a results-driven marketing executive in the computer storage, data management, and IT management software industries. Previously, Tracy served as the Senior Vice President of Marketing at CA Technologies (Nasdaq: CA), where she helped the company build a brand vision for its 30-year-old technology and redefine itself in the marketplace. Prior to that, she served as Vice President of Marketing for NetApp (Nasdaq: NTAP), overseeing an award-winning marketing team and helping lead the company to a dominant market position. Between 2008-2011, Tracy was the Senior Director of Interactive Marketing at NetApp. Tracy received a B.A. in Communications from Mills College, and a M.A. in Technology & Professional Writing from Northeastern University.

Articles by Tracy All articles by Tracy

  • Jurassic World's 'Atmospheric' Marketing Roar in Marketing: Entertainment on 07/23/2015

    I took one peek at the interactive map of Isla Nublar and lost myself in Jurassic World. The map of the island, home to the dinosaur theme park, is part of an imaginative and immersive website created to draw us in - and lose ourselves - in summer's biggest blockbuster so far.

  • Dear Discovery Channel: Let The FIN Begin! in Marketing: Entertainment on 06/25/2015

    Twenty-eight years ago, you embraced a much-maligned species demonized in the movie "Jaws" and created "Shark Week" to educate us about these magnificent creatures. Mixing highlights of the latest research, dramatic footage and narrative, you increased our respect for sharks and awareness of conservation issues, and elevated sharks into animal documentary rock stars. Much of what we know about sharks can largely be attributed to "Shark Week," now one of the longest-running events in cable television history.

  • Life Beyond May Sweeps: Marketing And Measurement In An Always-On World in Marketing: Entertainment on 05/28/2015

    Marketers in the TV entertainment industry used to dance to a nice, predictable cadence. Programming was synced with the school year and punctuated by regularly recurring ratings periods like the just-completed May Sweeps. Three major networks had a captive audience that obligingly showed up at appointed times and watched programs from end to end.

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