Gregg Fisher
Member since May 2015Contact Gregg- Managing Partner The Stem
- www.thestem.com
- LinkedIn: https://www.linkedin.com/in/fishergregg
- New York New York
- 10538 USA
Gregg is Managing Partner at The Stem, a management consulting firm specializing in digital strategy, engagement and operations. The Stem provides Health brands with specialized expertise in market research, multi-channel strategy, analytics and project management through a “networked consulting” model that draws on the industry's leading talent. Gregg has 20+ years experience at the intersection of digital marketing, media and technology. He is passionate about showing how digital technology can make healthcare customer engagement more efficient and effective. Previously, Gregg was Global Managing Director of LBi Health (now part of DigitasLBi), a digital health agency he founded in 2009. In this capacity, he led the firm’s relationships with major healthcare organizations, including Bristol-Myers Squibb, WebMD, Massachusetts General Hospital, Genzyme and Johnson & Johnson. Prior to that, he was Client Partner and Director of Strategy at IconNicholson, a pioneering interactive user experience and design boutique. He previously served in account management roles at Modem Media, one of the first digital agencies, and BBDO.
Articles by Gregg All articles by Gregg
- These 7 Questions Can Mean the Difference Between Success Or Failure With Your Patient App in
Marketing: Health on
05/03/2016
Pharmaceutical patient apps are a hot topic among brand teams these days. They hold great promise for a brand across the patient journey, from supporting a dialog with physicians to setting treatment expectations to supporting disease or lifestyle management to providing support to maximize adherence.
- 7 Practical Resolutions For Healthy Customer Engagement In 2016 in
Marketing: Health on
01/05/2016
If you've had your fill of "future of marketing" prognostications, here's a no-nonsense checklist to reflect on the health of your marketing with resolutions you can adopt immediately to start the year right.
- Brand Planning 2.0 - Why Healthcare Tactical Planning Needs To Be Revamped For The Age Of The Customer in
Marketing: Health on
08/04/2015
'Tis the season of brand planning at life sciences companies. Some brands are just starting, others are further along in their life cycle, but the process is largely the same: Review current situation. Make strategic decisions. Receive approval. Brief the agencies. Review their tactical ideas. Prioritize, select. Budget.
- What Life Sciences Marketers Can Learn From Hollywood About Buying Consulting And Agency Services in
Marketing: Health on
06/02/2015
Recently, The New York Times published an article headlined, "What Hollywood Can Teach Us About the Future of Work." In it, the author marvels at the "Hollywood model" of work: where ad hoc teams carry out large and complex projects, requiring diverse talents with complementary skills. Per the article: "A project is identified; a team [of contractors] is assembled; it works together for precisely as long as is needed to complete the task; then the team disbands."
Comments by Gregg All comments by Gregg
- What Life Sciences Marketers Can Learn From Hollywood About Buying Consulting And Agency Services
by
Gregg Fisher
(Marketing: Health on
06/02/2015)
Paula, well said. There is a downside when people freelance out of necessity versus choice. However, corporate job security (in all industries) has become fleeting and the freelance economy is the new reality. The independent consultants that thrive are those who realize that, cultivate specialized skills that let them attract innovative projects, and earn wages in excess of a corporate job.
- What Life Sciences Marketers Can Learn From Hollywood About Buying Consulting And Agency Services
by
Gregg Fisher
(Marketing: Health on
06/02/2015)
Brian, thanks for your post. I agree that "a balance of stability and flexibilty is best." The question is what is that balance. And trends have favored a more networked (less centralized) model for years now because of growth in freelance talent, ease of remote talent identification & talent management, and changes in attitudes toward work. Core infrastructure is critical even in a networked model but overhead is leanly focused so client dollars are maximized and the emphasis is kept on the right talent versus "our talent". No model is superior in all cases - each has trade-offs - but the advantages of this approach in terms of specialization, flexibility, talent motivation and value can lead to superior results for many Health clients. Regarding critical mass, the netwoked model does scale and scale well: Check out this HBR article which highlights one such firm with 500 consultants https://hbr.org/2014/12/what-happens-when-all-employees-work-when-they-feel-like-it. Thanks again for the post!
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