Anna-Marie’s expertise spans change management communications, marketing and promotional writing, web content, and public relations. At PCI she develops bylined articles, advertising, and promotional and education products for a wide range of clients.
Previously, Anna-Marie wrote for Fortune 500 companies such as Booz Allen Hamilton, L3 Communications, WellPoint (Blue Cross of California) and major not-for-profits. She also led marketing and corporate communications for several small technical firms and served as a senior writer and communications manager for high-profile government programs.
- Social Media Considerations For Healthcare Marketers in
Marketing: Health on
06/17/2015
Social media is a pivotal element in healthcare marketing, and an essential tool for patient education and relationship development. It's also a de facto customer service platform, and therefore both
a vital channel for and potential impetus to crisis communications. If it hasn't already happened, soon someone will try to tweet for emergency care, expecting immediate response.