Victoria GodfreyMember since May 2015Contact Victoria
Victoria Godfrey is the chief marketing officer of Avention. Prior to joining Avention, she spent five years running her own marketing and research company, Godfrey Research. Previously, Victoria was the chief marketing officer of Zipcar. She has an international MBA from Thunderbird (The American Graduate School of International Management) and a bachelor’s degree from The University of Vermont. Since 2001, Victoria has taught marketing at the Gordon Institute at Tufts University.
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- Three Critical Marketing Tasks Made Better With Data in
Search & Performance Marketing Daily on
When marketers talk about the art of what they do, the picture they are painting has to be one inspired by data. The most creative campaign won't return results if the marketer who conceived it failed to tap into the Big Data muse. Luckily, data-driven insights are available to all. The professionals who leverage those insights find greater success in their outbound marketing activities in three critical areas.