Larry Thomas
Member since June 2015Contact Larry- Managing Director Accenture
- Montvale New Jersey
- 07645 USA
Articles by Larry All articles by Larry
- It's Not Only About The Product: Platforms Are The Future Of CPG Brands in
Marketing: CPG on
01/23/2017
Thanks to digital disruption, the nature of consumer packaged goods companies is changing. Rather than simply selling goods, leading CPG companies are looking to create and curate customer experiences. These experiences are underpinned by a new form of collaboration, using platforms to connect with consumers like never before.
- Personalization And Customization: Marketing's Critical Role In Experience-led Consumer Goods in
Marketing: CPG on
06/24/2015
Asking an industry to rethink how and where it makes money is never going to be easy. And yet, to a certain extent, something like that is happening across the consumer goods industry. Companies are increasingly recognizing that their future may lie less in developing and marketing consumer products, and more in creating genuine consumer experiences.
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