LeeAnna Buis

Articles by LeeAnna All articles by LeeAnna

• Reports Of My Death Have Been Greatly Exaggerated in Engage:Teens on 10/01/2015
  

  "TV is dead." "No one listens to the radio anymore; especially teenagers." "These are tech-savvy kids who got their first tablets at 2 years old and have no idea what a DVD is." "There's no way teens are reading magazines." Or at least that's what many in the marketing world would have us believe. In today's teen marketing world, the focus seems to immediately go to digital and social.

• Two Must-Haves for Effective Teen Marketing in Engage:Teens on 09/03/2015
  

  MTV believes that, in order to reach teens effectively, you must "immerse yourself in their reality: in their music, in their art, in the things that they read. And if you see it or approach it any other way, and approach it as an anonymous, faceless, homogenous target market, then you will fail." You've read it here in past posts.

• Does Marketing To Teens Mean That We Are Manipulating Teens? in Engage:Teens on 08/06/2015
  

  Researching for a recent posting, I was once again reminded just how many people think we have treacherous intentions when it comes to youth marketing. We all know there's a stigma around anyone trying to influence consumer behavior. But it gets downright ugly when applied to children.

• Peeling The Onion in Engage:Teens on 07/02/2015
  

  Eight hundred billion dollars in global consumer buying influence. Two hundred billion in the U.S. You wouldn't expect those figures to be linked to teenagers. But study after study shows that this is the reality. In my opinion, it earns teens a seat at the table and their due respect as significant players in our marketplace. So, as marketers, how do we reach them and how do we make it stick? Teens are subdivided into more lifestyle groups than just about any other demographic.

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