Cara DavidMember since June 2015Contact Cara
- Managing Partner YouGov
- LinkedIn: https://www.linkedin.com/pub/cara-david/11/22/849
- Twitter: @sdavid49
- New York New York
- 10016 USA
As managing partner at YouGov, Cara oversees the management and business development for YouGov’s wealth practice, which includes the Affluent Perspective Global Study and custom research for leading brands serving the global affluent market. For ten years, Cara directed the Survey of Affluence & Wealth, which she co-founded with the noted market researcher and professor, Dr. Jim Taylor. Over the course of Cara’s thirty-plus year career, she has developed an expertise in understanding the wants and needs of the affluent consumer. Prior to joining YouGov, Cara served as senior vice president, corporate marketing & integrated media at American Express Publishing (AEP) in New York City. Here, she oversaw corporate integrated marketing and media sales, research and insights and the American Express partnership team supporting more than $100 million in annual advertising revenues. Cara was instrumental in conceiving, building and driving the AEP corporate cross-brand marketing and sales initiatives, as well as enhancing relationships and identifying goal alignment within key business units at American Express and Time Inc. Cara was also director of advertising sales at Saveur (Meigher Communications) and held several roles at Reed Elsevier/Cahners Publishing Company including publisher at Modern Bride and Interior Design. Cara has a bachelor of arts, communication from Marymount Manhattan College in New York City and completed a mini-MBA Program, digital marketing from Rutgers University, New Jersey. Her awards include: the President’s Award at Time Inc.; an Excellence Award at American Express Publishing; and Leading Female Executives Helping to Shape the Industry award from Publishing Executive Magazine.
Articles by Cara All articles by Cara
- Why The Affluent Gen X Shouldn't Be Put Into A Corner in
There's an affluent group that shouldn't be getting the short end of the marketing stick - the nearly five million affluent American Gen X (aged 39 - 52). According to our Affluent Perspective Global Study, affluent Gen Xers generate 31% of the affluent spending across the eight categories monitored - everything from vacations and home furnishings to clothes and dining.
- The Future Of Luxury: Understanding The Millennial Mindset Of Success in
Predicting the future of luxury has never been more nuanced than it is right now. Fortunately for luxury marketers, positive attitudes towards luxury act as powerful levers of purchasing behaviors. According to our Affluent Perspective Global Study, a majority of the world's most successful people are happy with their lives, and luxury often plays a role in that sentiment.
- Striking A Chord With The 1% This Holiday Season in
America's most affluent - the 1% - are entering the holiday season feeling pretty good about themselves. According to the Time Inc./YouGov Survey of Affluence and Wealth, they are awash in cash and have little, if any, debt. Compared to the other 99% of American income earners, they are mostly immune to the effects of higher taxes and fees for services such as healthcare.
- The Emergence Of A Global Affluent Culture in
It should come as no surprise that once-distant parts of the world now appear closer and closer, driven by the globalization of ideas, economies and politics. Nowhere is this truer than among the global elite, who tend to have more in common with one another than they do with the less affluent in their own countries.
Comments by Cara All comments by Cara
- Best Practices For Digital Luxury Brand Campaigns
We agree with Ron. Our research indicates that 35% of the Top 10% (and 15% of the 1%) are Apprentices, meaning they have had wealth for less than five years. They are adapting to a new lifestyle with the recession a not too distanct memory. They need to be educated about why should they spend their new, hard-earned money on luxury products and experiences.