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Bergendi Hatch

Member since June 2015Contact Bergendi

  • Art Director MRM//McCann
  • Salt Lake City Utah
  • 84111 USA

Articles by Bergendi All articles by Bergendi

  • A Young Lion's Perspective: Admit You Don't Know in MediaPost Live on 06/26/2015

    Being curious sometimes gets a bad rap. The expression "curiosity killed the cat" and stories of young, punishable primate George reductively ignore the complexity of the mindset. The implication of what it means to be "curious" can be uncomfortable for many people: it means you don't know something. People are scared of that. They want to exist in the world never having to make that admission-asking too many questions, freeing up a part of their brain to learn something new, or freaking themselves out with a new experience. They want to embrace the comfort of the warm world they've created. It's just easier to wrap yourself in a warm blanket and embrace what you know, hoping the people around you (or, perhaps more accurately, you yourself) are convinced that you're an intelligent, capable member of society.

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