Dana is the Cofounder of MovieLaLa.
- Movie Marketing In The Age Of Millennials in
Engage:Millennials on
07/02/2015
For decades, Hollywood studios thought of the world in terms of two screens: the big ones in movie theaters, and the smaller TV screens in people's homes, the latter serving to let people know which
shoot 'em up or romantic comedy they could go see at the theater each weekend. But now, technology has advanced to the point where the average person has three, four or even five screens in their
lives, with the primary one small enough to fit in their pocket.