Kim Lundgren
Member since May 2012Contact Kim- SVP, Group Strategic Planning Director draftFCB
- New York New York
- 10001 USA
Articles by Kim All articles by Kim
- Master Of Your Domain: What Ad Agency Strategists Can Learn From Comedians in
MAD on
09/12/2016
Think about it. Next time you're getting ready to write a brief, check out a local stand-up show. Read some of Aziz Ansari's latest book, Modern Romance. Or watch "Inside Amy Schumer" on that next flight to a client meeting. (It's okay, it's suitable for work.) And if the Wi-Fi goes out on the flight, and your seatmate starts swearing because his phone's too slow, just smile and think of Louis CK and his observations on people and progress.
- Getting To The Brain Of The Matter: Exploring An Untapped Marketing Opportunity in
Marketing: Health on
07/08/2015
If the heart, the icon of health, were a brand, it would be Coke. Or Google. Or Wal-Mart. So what about the brain? Right now, it's the off-brand cola getting flat in the vending machine. And that's not just a modern issue - the brain has a long history of being dissed.
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