Tyler Dickson
Member since July 2015Contact Tyler- VP, Senior Strategic Planner FCB Health
- New York New York
- 10001 USA
Articles by Tyler All articles by Tyler
- Getting To The Brain Of The Matter: Exploring An Untapped Marketing Opportunity in
Marketing: Health on
07/08/2015
If the heart, the icon of health, were a brand, it would be Coke. Or Google. Or Wal-Mart. So what about the brain? Right now, it's the off-brand cola getting flat in the vending machine. And that's not just a modern issue - the brain has a long history of being dissed.
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