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Jenn Deering Davis

Member since July 2015Contact Jenn

Jenn Deering Davis is co-founder and Editor-in-Chief of Union Metrics. She holds a Ph.D. in Organizational Communication and Technology from the University of Texas at Austin. She has 15 years of industry and academic experience in communication, spending her career turning data into stories and helping stakeholders better understand new technology.

Articles by Jenn All articles by Jenn

  • Use More Than Twitter Volumes To Understand A Show's Success in Marketing: Entertainment on 12/17/2015

    Twitter is the perfect data source to help entertainment marketers and show runners understand what audiences think about TV shows, especially brand new series. We looked at a few of the new fall TV shows to see what's working, what isn't, and what entertainment brands can learn from these examples.

  • Why Twitter Is So Important To Fall TV in Marketing: Entertainment on 09/08/2015

    Once upon a time, fall meant an end to a long slog of summer reruns and the arrival of all-new Must See TV. While this has changed in recent years as cable networks and streaming providers release new shows year-round, fall is still when broadcast networks release their latest and greatest shows, showcasing the best of what they have to offer each year.

  • 3 Ways Entertainment Marketers Can Better Engage Their Fans On Social Media in Marketing: Entertainment on 07/14/2015

    Some of the most popular social media accounts belong to entertainment brands - celebrities, TV shows, movies, entertainment media - the list goes on. These brands have built up large, loyal followings by sharing lots of great content on social media. These brands resonate well on visually focused channels like Instagram, Tumblr and Snapchat, and on social hubs like Facebook and Twitter.

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