- Perception Vs. Reality: SWYN Adoption
Email Insider, Chad White - Tuesday, October 12, 2010
Our perceptions of what are common practices are often severely colored ...
- Five Email Holiday Marketing Predictions
Email Insider, Chad White - Tuesday, September 14, 2010
The 2010 Retail Email Guide to the Holiday Season includes a l ...
- This Is My 101st Email Insider Column
Email Insider, Chad White - Tuesday, August 3, 2010
Back on Jan. 18, 2007, I wrote my first Email Insider colum ...
- Standing Out Among All the National Pecan Pie Day Messaging
Email Insider, Chad White - Tuesday, July 20, 2010
It's a major strategic and creative challenge to stand out during t ...
- Cross-Promoting Sister Brands Safely
Email Insider, Chad White - Tuesday, June 22, 2010
I've always been alarmed by how heavy-handedly some retailers promote sister bran ...
- Email Marketing Is Like...
Email Insider, Chad White - Tuesday, June 8, 2010
I was recently struck by all the analogies used by my fell ...
- Email Designs Are Neglecting The Needs of Boomers
Email Insider, Chad White - Tuesday, May 25, 2010
The Boomer generation is a critical audience for marketers. By 2015, tho ...
- Animated Gif Usage Rising 64% Year-Over-Year
Email Insider, Chad White - Tuesday, May 11, 2010
The last few weeks, animated gifs have been used in retail emai ...
- The 'Email Feud' Survey Said...
Email Insider, Chad White - Tuesday, April 27, 2010
At the Email Insider Summit last week, Smith-Harmon pitted B2C marketers again ...
- I Double-Dog Dare You!
Email Insider, Chad White - Tuesday, April 13, 2010
When I was working at the Email Experience Council, I worked wi ...
- Three Biggest Changes To Unsubscribe Practices
Email Insider, Chad White - Tuesday, March 30, 2010
Email marketers have a lot of opportunities to improve their opt-out processe ...
- The Inbox Of The Not-So-Distant Future
Email Insider, Chad White - Tuesday, March 16, 2010
For better or worse, the email inbox is well on its w ...
- Rendering Is Only Getting More Difficult
Email Insider, Chad White - Tuesday, March 2, 2010
Retailers who only check their rendering using Internet Explorer got a wake- ...
- It's Not That There Aren't Best Practices...
Email Insider, Chad White - Tuesday, February 16, 2010
Some have suggested that email marketing "best practices" don't really exist, th ...
- The Most Oopsy-Prone Elements Of Email Marketing
Email Insider, Chad White - Tuesday, February 2, 2010
As an industry, we can learn a lot from the mistakes ...
- Signs Your Email Program Is Behind The Curve
Email Insider, Chad White - Tuesday, January 19, 2010
Email marketing's high return on investment often breeds complacency -- and ...
- Retail Email Volume Hits All-Time High During 2009
Email Insider, Chad White - Tuesday, January 5, 2010
Every January I spend a lot of time reviewing and reflecting up ...
- Retail Email Highlights of 2009
Email Insider, Chad White - Tuesday, December 22, 2009
It's been another amazing year in retail email marketing. No one c ...
- Four Email Marketing Predictions for 2010
Email Insider, Chad White - Tuesday, December 8, 2009
Among my forecasts for next year: Inactivation campaigns will become more importan ...
- Email Marketing Powers Cyber Monday
Email Insider, Chad White - Tuesday, November 24, 2009
Are you ready for the biggest retail email day of the yea ...
- How To Avoid 'Back Alley Syndrome'
Email Insider, Chad White - Tuesday, November 10, 2009
Imagine you're walking through a store and see signs for a demonstrati ...
- Email Has Leading Role In Multichannel Engagement
Email Insider, Chad White - Tuesday, October 27, 2009
Marketers are slowly catching up to their multichannel customers by ramping ...
- The Secret Language Of Sales
Email Insider, Chad White - Tuesday, October 20, 2009
I'm a big proponent of designing for blocked images, which is somethi ...
- New Rules For Engagement-Reputation Era
Email Insider, Chad White - Monday, October 5, 2009
We're on the cusp of the engagement-reputation era in email marketing, wh ...
- Are You Using These Preheader Text Up-and-Comers?
Email Insider, Chad White - Tuesday, September 22, 2009
Preheader text is HTML text that appears before or sometimes within t ...
- 4 Must-Subscribes: My Favorite Retail Email Programs
Email Insider, Chad White - Tuesday, September 8, 2009
I was recording a podcast with Alex Williams of eROI recently a ...
- Are You Ready For The 18 Phases Of Christmas?
Email Insider, Chad White - Tuesday, August 25, 2009
If you haven't begun planning your holiday campaigns, then you're already behin ...
- FTAF Vs. SWYN
Email Insider, Chad White - Tuesday, August 11, 2009
When I released a report last week showing that forward-to-a-friend (FTAF) usa ...
- Great Design Doesn't Always Follow The Rules
Email Insider, Chad White - Tuesday, July 28, 2009
A solid, well-branded, flexible template is a must in today's email marketi ...
- Christmas Advice In July
Email Insider, Chad White - Tuesday, July 21, 2009
Imagine losing all the sales generated by your email marketing program duri ...