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Pamela Lockard

Member since January 2015Contact Pamela

  • CEO DMN3
  • Houston Texas
  • 77018 USA

Articles by Pamela All articles by Pamela

  • The Growing Financial Crisis For Single Boomer Women Over 65 in Engage:Boomers on 07/30/2015

    Because I just read an article in Time magazine, "The Next Social Security Crisis - Why American women are bearing the brunt of the retirement crunch." As a marketer and a supporter of homeless women, I find many reasons for concern - especially when considering the fact that over 5,000 women turn 65 every day in the U.S., according to Pew Research Center.

Comments by Pamela All comments by Pamela

  • 10 Key Facts Savvy Marketers Know About Boomers by Mark Bradbury (Engage:Boomers on 10/22/2015)

    My only caution about the stats iin this article is that you really must us some heavy-duty segmentation to reach the older segment with money. There is a growing part of this market that has no savings and little disposable income -- especially single and aging women. For Medicare Advantage, lack of disposable income is not a problem -- the government is funding it. For services requiring disposable income of $50,000 or more a year, marketers should target, target, target! For another view of Boomers, check out this post.

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