Laura Koulet
Member since August 2015Contact Laura- Senior Product Manager DataXu
- Twitter: LauraKoulet
- Boston Massachusetts
- 02210 USA
Articles by Laura All articles by Laura
- Probabilistic or Deterministic: What's the Best Cross-Device Methodology? in
Real-Time Daily on
08/04/2015
Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer's ability to recognize the same consumer when he or she interacts with a brand, whether that interaction happens on a laptop, tablet, smartphone or connected TV.
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