Kate O’Loughlin
Member since August 2015Contact Kate- Head of Media Business Tapad
- New York New York
- 10010 USA
Articles by Kate All articles by Kate
- Thinking Differently About Unified Measurement in
Real-Time Daily on
11/25/2016
The technology exists to improve measurement dramatically. It will be a partnership between marketers and vendors to leverage the technology to drive efficiencies and deepen connections with consumers.
- 2016: The Cross-Screen Connection Election in
Marketing: Politics on
08/13/2015
I Like Ike! This was the cornerstone slogan of soon-to-be President Dwight "Ike" Eisenhower's 1952 campaign. As one of the earliest and most effective election TV spots, it also launched the now-critical component of television advertising for any serious candidate.
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