Byron EllisMember since August 2015Contact Byron
- CTO Spongecell
- LinkedIn: https://www.linkedin.com/pub/byron-ellis/2/8a9/5b4
- Twitter: @fdaapproved
- San Francisco California
- 94105 USA
Byron Ellis is CTO of Spongecell, where he heads research and development. Prior to Spongecell, Byron served as Chief Data Scientist for LivePerson, a company that helps businesses engage in real-time customer communications. Byron also held various leadership positions at AdBrite, eventually serving as the company's CTO. Byron holds a PhD in Statistics from Harvard University and was a postdoctoral fellow at Stanford Medical School. Byron earned a BS in Cybernetics from UCLA.
Articles by Byron All articles by Byron
- Native Programmatic Drives Scalable Campaigns in
Digital News Daily on
The time is ripe for native programmatic advertising to finally take off. Recently, the Interactive Advertising Bureau announced the rollout of version 1.2 of its OpenNative RTB spec which will now offer third-party companies, including dynamic creative optimization (DCO) platforms, the native ad serving capability to rationalize the process of dynamically rendering native ads.
- 5 Steps To Survive The Flashpocalypse in
Publishers Daily on
Google has announced that the next version of its highly popular Chrome browser will "pause content (like Flash animations). Start by getting a sense of the Flash ads you currently have running, breaking things down by feature-video, dynamic creative, social feeds, etc. It sounds a bit elementary, but organization is going to be key here.