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Kevin Lenane

Member since May 2013Contact Kevin

Kevin Lenane is current GM of video at Integral Ad Science and the former CEO of Veenome where he led the video indexing company to over 1B impressions indexed/month. Veenome won the Paley Center’s "Next Big Thing 2012" and received 1st place at the BB&T 2012 Business Invitational. Before the acquisition, Kevin raised 2.3M in seed capital with investors from Google, Tesla, Chegg and Ecosystem VC. Follow him @kevinlenane. Prior to founding Veenome Kevin did business development at PointAbout. While at PointAbout, Kevin sold millions of dollars in innovative development and strategic consulting engagements. PointAbout was acquired by Three Pillar Global in 2011. Kevin was a legal key in that acquisition. Prior to PointAbout he held senior product analyst roles at the Map Network and NAVTEQ/Nokia. In his spare time Kevin makes electronic music and travels as much as possible.

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  • Context Trumps Audience For Native Targeting by Eric Berry (Native Insider on 11/19/2014)

    Great piece. In the world of video advertising - everything is audience and demographic centric since TV is done that way. We lose out on huge amounts of ad revenue as a result of missing the instantaneous interest of user/viewer and open ourselves up to brand safety, viewability and in-banner format issue. In native this issue just happens to be even more visible since the video, if targeted by only demographic can be so starkly off the message and content that the user if viewing while the native video ad appears. If we use content (context) to target a native video ad we have a much more succinct viewing experience and (as data shows) the completion, engagement, brand lift and every other metric that gets measured increases as a result of this practice. Native video really highlights the problem with this singular approach and this piece really does a great job of illuminating the advantages of a more contextual method. Great stuff!

  • "Impossible" To Police View Frauds, Says WSJ Scribe by P.J. Bednarski (Around the Net in Video on 05/27/2014)

    I disagree, there are lots of ways to police view frauds. Several verification companies including Veenome have methods of combatting these sorts of issues in the video ad ecosystem. We can sweep thousands of domains an hour and tell you exactly which sites are regularly positioning for out of view impressions before a campaign even runs. There are many ways to prevent this sort of loss - and it simply requires sufficient demand for these metrics.

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