Independent video platform JW Player has hired Pablo Calamera as CTO from Vonage, where he was also CTO. JW Player claims more than 20,000 customers, including enterprises such as Univision, Hearst, Red Bull, VICE Media and Bell Media. Its video player footprint spans 193 countries and is live on more than 2 million sites with more than 1.3 billion monthly unique viewers across all devices.
Rheo, a new social media video site curated to match the interests of its viewers, officially launches today on the iOS, Apple TV, desktop and mobile Web platforms. (The Apple TV version has existed since last year in beta.)
Ooyala alleges that Brightcove misappropriated market data and plans for its Latin America operations.
Whistle Sports, whose short videos feature non-traditional sports competitions that appeal mainly to younger viewers, announced today its Dunk League competition will return for another season on Verizon’s mobile platform, go90. That Verizon service delivers over 25,000 hours of live and on-demand sports programming; Whistle Sports has been an offering there since go90 debuted in October 2015. Dunk League puts together eight famous dunkers vying for $20,000 in prizes, but says there will be more this year. In the first competition the winner was Guy Dupuy, also known as “The Frequent Flyer.” That competition reached 55.5 million …
Pouring resources into video and then relying on only one marketing channel to disseminate it isn't nearly as effective as using multiple distribution channels.
CEO Susan Wojcicki apologizes for brand safety snafu; YouTube announces six TV-like shows but adamant it's not TV
Chief Digital Officer Kelly Day said today that sometime this year-Awesomeness will claim a berth on some of the announced streaming skinny bundles, where only broadcast and cable channels now are.
Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current video metrics and historical benchmarks.
Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 Group, PLC. The move combines the ad agency with its research group that touts “guaranteed” growth to its clients by analyzing consumer instinct, intuition and emotional response to ads. System1 analyzes company innovations and advertising on its own Emotion-into-Action scale and gets some ink for its FeelMore 50 ranking of the world’s top 50 TV and digital ads, ranked in part by their emotional impact. The company is based in London and New York. System1 was already the name for the ad branch at …
Tough Mudder has announced deals with ESPN Media Distribution and Sports Media and Entertainment 360 that furthers the brand's global and digital content reach and geographic event footprint.