• Facebook Expands On Video Metrics In Page Insights
    Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current video metrics and historical benchmarks.
  • BrainJuicer Rebrands As System1

    Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 Group, PLC. The move combines the ad agency with its research group that touts  “guaranteed”  growth to its clients by analyzing consumer instinct, intuition and emotional response to ads.

    System1 analyzes company innovations and advertising on its own Emotion-into-Action scale and gets some ink for its FeelMore 50 ranking of the world’s top 50 TV and digital ads, ranked in part by their emotional impact. The company is based in London and New York. System1 was already the name for the ad branch at ...

  • Tough Mudder Partners For Global Linear Distribution
    Tough Mudder has announced deals with ESPN Media Distribution and Sports Media and Entertainment 360 that furthers the brand's global and digital content reach and geographic event footprint.
  • What's The Upside News About PewDiePie?
    Marketers can learn a lot from bad examples about how to make good and worthwhile deals with influencers.
  • What's Next? YouTube TV Is Latest Streamer
    YouTube just announced it will launch its own streaming service, featuring ABC, CBS, Fox, NBC and 30 major cable networks, but none from Viacom -- like MTV or Comedy Central, and apparently nothing from Time Warner, which means no CNN.

    YouTube's bundle will cost consumers $35 a month and will feature what seems to be superior DVR capacity, compared to competitors. 

    It will be called YouTube TV.

    It joins a crowded pool of streaming services: SlingTV, PlayStation Vue and DirecTV Now. And still to come is Hulu's streaming video entry. Each service seems to have its pluses and negatives, ...

  • comScore Offers Mobile Metrics For YouTube
    The measurement company says the new effort comes from the growth of YouTube on mobile -- now 70% of its total YouTube viewing. Of the top 50 YouTube channels, each extended its desktop audience (reach) by 218% after including consumption on smartphones and tablets.
  • Display Ad Sales Techniques Don't Transfer To Video
    In fact, they're quite different animals, as display sales executives learn when they try to replicate their success in the video arena.
  • YouTube, Maker Pull Away From PewDiePie, Cite Anti-Semitic Content
    The vlogger's recent videos that contain vile anti-Semitic content cross a line that may put the future of YouTube's most popular personality in doubt. YouTube and Maker Studio's parent Walt Disney Co. today both distanced themselves from the host and his projects.
  • YouTube's Super Chat Lets Creators Monetize Live Streams
    The messages are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours, allowing fans to gain the attention of the content creators.
  • 7 Steps To Video Adoption
    It's not enough to just provide your employees with video tools. You need a few more steps to get them engaged. But all it takes is a little more effort, and you'll be experiencing those same great video benefits.
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