ZenithOptimedia, part of the giant Publicis Groupe today announced the global launch of VideoLab, which it describes as a consultancy program to improve integrated communications strategies for clients. VideoLab will work closely with ZenithOptimedia’s strategy, creation and deployment arm, called Moxie. The lab will conduct workshops teaching clients how best to use online video content, and how to best use sites like YouTube and increase video “shares” by consumers. VideoLab was developed by Newcast, which is ZenithOptimedia’s specialist branded content network, in a collaboration with YouTube and Wildfire, Google’s social marketing software provider. The workshop sessions will take place …
The partners will develop and distribute two web series targeted to 12- to 34-year-olds.
Machinima, one of the big players among YouTube's channels but pursuing a more aggressive growth plan, today announced it laid off 22 of its306 employees. The move suggests the video gaming network's efforts at pursuing a massive funding infusion may not be going as well, or as quickly, as hoped.
Ooyala today will preview a new mosaic player that lets publishers stream up to five live or on-demand video sports feeds at the same time, in a dizzying array of configurations, including multi-camera views at sporting events, alerts when teams score or have significant plays. The feature will eventually be available across multiple devices, all controlled by the viewers. The mosaic player demoed at the NexTV summit in San Francisco gives advertisers a Snak-Pak of ways to add advertising insertions that don't intrude on the action itself.