After an outcry by New York's mayor, the Anti-Defamation League, transit riders and media-trade Web sites, a promo for Amazon's "The Man In The High Castle" will reportedly be removed from a New York subway car. But who made the call? Amazon or the MTA?
It's time for all publishers, not just the biggest ones, to pay attention to this new template.
YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports 360-degree videos, including a "Hunger Games" trailer,
Moat, Integral AdScience, comScore and DoubleVerify are a select set of third-party vendors that have been approved to report ad viewability on YouTube. The shift begins with Moat in early 2016.
The engagement ads come from 21st Century Fox subsidiary True[x] and will show up on Hulu on Fox owned shows that show on that digital platform. Mondelez International is the advertiser