by P.J. Bednarski on Nov 24, 6:11 PM
After an outcry by New York's mayor, the Anti-Defamation League, transit riders and media-trade Web sites, a promo for Amazon's "The Man In The High Castle" will reportedly be removed from a New York subway car. But who made the call? Amazon or the MTA?
by Michael Tuminello on Nov 11, 8:54 AM
It's time for all publishers, not just the biggest ones, to pay attention to this new template.
by Laurie Sullivan on Nov 5, 2:44 PM
YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports 360-degree videos, including a "Hunger Games" trailer,
by Laurie Sullivan on Nov 4, 3:44 PM
Moat, Integral AdScience, comScore and DoubleVerify are a select set of third-party vendors that have been approved to report ad viewability on YouTube. The shift begins with Moat in early 2016.
by P.J. Bednarski on Nov 3, 6:38 PM
The engagement ads come from 21st Century Fox subsidiary True[x] and will show up on Hulu on Fox owned shows that show on that digital platform. Mondelez International is the advertiser
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