Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards
Mobile and video advertising is propelling the faster-than-expected development. By the end of this year, US digital ad spending will reach $72.09 billion, or 36.8% of the total US media spend. TV spending, also still growing, will expand to $71.29 billion, but representing 36.4%.
Advertiser-side companies have better tools to understand video inventory than publishers do. So publishers need to concentrate on metrics that really tell the tale.
The digital video business is a challenge worth meeting for content providers. Making digital services simpler, and smartly analyzing consumer data, would be steps in the right direction.