by Dan Rayburn on Sep 30, 8:10 AM
Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards
by P.J. Bednarski on Sep 13, 9:04 AM
Mobile and video advertising is propelling the faster-than-expected development. By the end of this year, US digital ad spending will reach $72.09 billion, or 36.8% of the total US media spend. TV spending, also still growing, will expand to $71.29 billion, but representing 36.4%.
by Jeremy Ostermiller on Sep 8, 12:00 PM
Advertiser-side companies have better tools to understand video inventory than publishers do. So publishers need to concentrate on metrics that really tell the tale.
by Gino Galassi on Sep 7, 10:18 AM
The digital video business is a challenge worth meeting for content providers. Making digital services simpler, and smartly analyzing consumer data, would be steps in the right direction.
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