• StreamRail Reports Uptick In VPAID Use
    Video ad server StreamRail says it experienced a five-fold increase mobile adoption the VPAID specified ad format in 2016 , at the expense of the VAST format that pre-dated it.
  • IAB Wants Full Transition To HTML5 By July
    The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements to HTML5 and JavaScript. But the document cautions that “this transition will not be simple as it is ridden with technical as well as operational/logistical challenges.” The IAB suggests that users should go slowly. “Considering the complexity of the transition, publishers and agencies should take steps immediately to move away from Flash and plan the transition over the course of the next six months. The goal is the complete elimination of …
  • Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
    Video marketing platform Innovid says its new integrated marketing cloud technology will offer better personalized video ad consumption, with a new marketing cloud suite that will allow data attached to "paid" video integrations to travel into other channels -- wherever the consumer takes their digital media journey.