"AOL Rise" -- a new, mini-newscast aimed at mobile users -- started this morning, and it pops up hourly from 6 to 9 a.m. live on rise.aol.com on desktops, mobile and tablets. The newscasts are supposed to last about two minutes each. Also new today on AOL is "That's Racist," starring comedian Mike Epps.
The change we are experiencing in the video landscape is undeniable. The decline in traditional TV ratings and the explosion of streaming options have caused marketers and media agencies to re-think their go-to-market video approach.
The partnership took effect earlier this month.. Clearleap, based in Atlanta, provides platform services for HBO, BBC America, Sony Movie Channel, Scripps Interactive, Time Warner Cable and Verizon.
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on the population density, so an advertiser trying to reach customers in a suburban area would have its customized ads seen over a wider area, while an urban advertiser's localized spots might just be seen within a smaller geographic area.
Two days after its "Transparent" won a Golden Globe as best TV comedy, Amazon Studios announced that Woody Allen will write and direct a half-hour series for Amazon Prime.