Music to mobile media planners' ears, Hulu on Wednesday said it plans to stream select TV shows on mobile devices by the summer. Luring ad buyers with promises of TV-like scale, the company noted that Hulu Plus has officially surpassed 6 million subscribers. The average desktop user now racks up nearly 50 minutes per session on Hulu.

Its ambitious AOL On schedule dotes on heroes and life-changing moments, in a more or less agreeable way. Tim Armstrong positions AOL as a kind of standard-bearer for the online video segment.

In the realms of high fashion, food and culture, CondeNast is considered the consummate insider. When it comes to new media, however, the publisher is assuming the role of disruptive rebel. Embodying this disruptive pose, CN unveiled The Scene -- a new platform for curating digital-first video content -- at its NewFront.

Evolve Media LLC will begin offering Nielsen Online Campaign Ratings data on the native advertising it runs for clients, making it the first publisher to integrate OCR analytics for the rapidly growing ad type.The info will become a part of its in-house platform SpringBoard Video dashboard.

In the battle for digital ratings dominance, comScore has scored a big one: A global measurement deal with Yahoo that bakes its vCE ratings into all of Yahoo's ad management, service and posting systems. The deal, which was announced as part of Yahoo's digital Newfront presentation in New York Monday, covers display and video advertising buys, and the two companies said they are working on a mobile ratings solution "in later phases of the partnership."

Within three to five years, new research suggests, a majority of brand marketers and agency executives expect digital video programming to become as important to their bottom line as TV programming.

HBO series and other content will be available on Amazon Prime Instant Video starting next month, and HBO Go will be added to Fire TV, Amazon's new set-top box, by the end of the year

Netflix said it will raise rates for new customers by $1 to $2 a month, and expects to add nearly 1.5 customers in this quarter, in a closely watched first-quarter earnings release. Here is a link to Bloomberg's first report on Netflix earnings and strong after-hours trading, where it is up 7% at 4:30 according to CNBC.  

Amazon's Fire TV set-top invite users to name a title and actor, and, if Amazon Prime has it, it will display. But since the new set-top was unveiled a few weeks ago, users have complained, the search function didn't work for any other apps on the device except Amazon's. It's starting to fix that problem.

Everyone gets hungry, but new research suggests online video viewers are more likely to visit a quick service restaurant (QSR) than non-online video viewers as a direct result of ads. Online video viewers are 60% more likely to visit a QSR after hearing about a promotion or seeing an advertisement.