According to Bonin Bough, VP of global media and consumer engagement for Kraft Foods, the digital media execs inside brands that are having the most success right now realize that they must take advantage of the huge channel that TV is by evolving and integrating it with other media, rather than treating it as its own animal.
Hulu on Wednesday announced a content partnership with HBO that will make episodes of shows like "Entourage," "Sex and the City" and "The Sopranos" available to its subscribers in Japan.
YouTube executives say the video-sharing site's redesign is paying off, as some 10 million more hours of video are watched each day than before the Google-owned site's makeover last December, the company says.
Online video platform provider Kaltura has added Groupon as the latest client to use its software and additional paid features to create its own video portal, according to an industry report.
Multimedia studio Electus on Wednesday announced eight new online video series -- including one from Kevin Smith and Ralph Garman -- to add to the one it announced previously for its new pop-culture-focused YouTube channel, LOUD.
Online video platform provider Ooyala earlier this week said it had partnered with the All England Lawn Tennis Club to deliver video highlights from Wimbledon, as well as interviews and other special features, to tennis fans around the world. The partnership includes video delivery across mobile, PC, iOS and Android devices.
Consumers increasingly want to watch TV programming via smarphones and tablets, according to a new study from Beta Research.
Blip, a video hub and distribution platform for Web series, on Tuesday announced the addition of veteran digital media execs to its management team and Board of Directors. Mahalo President and board member Jason Rapp is joining Blip's Board of Directors, while Doug Ferguson, former GM of "Adweek," joins as Head of Product and Creative.
Longtime Netflix bear, analyst Tony Wible of Janney Capital, on Monday lifted his rating on the streaming content provider's shares from Sell to Neutral, citing a recent sell-off and Street estimate cuts as the catalyst for changing the company's rating.
Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as the short-attention-span generation.