BrightRoll on Friday announced that its BrightRoll Exchange now offers real-time bidding for mobile video, which the company claims is a first for the industry.
It may still be early days, but Apple has a long way to go if buzz for the iPhone 5 is to surpass the video marketing efforts of competitor Samsung for its new line of Galaxy smartphones.
In terms of online video views, the Democratic National Convention beat the Republican National Convention, generating more than 13 million views from its Top 10 convention speakers, compared to 7.3 million views for the RNC, according to an analysis of YouTube data from video analytics firm Visible Measures.
Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. On Monday, the company announced nonexclusive distribution partnerships with Hulu and the AOL On Network, respectively, in addition to a video content management and optimization deal with Fullscreen, Inc.
Despite enjoying impressive usage among its user base, streaming media provider Netflix has a serious brand loyalty problem, according to a new study.
YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that YouTube would add paid movie rentals to its app across hardware partner TP Vision's line of Philips-branded TV sets.
Amazon on Tuesday announced that it had signed an agreement with EPIX, which is a joint venture of the movie studios Lions Gate, Paramount and MGM, to distribute its roster of blockbuster movies through Amazon Prime, the online retailer's streaming content service for members. Netflix, meanwhile, saw its shares dive nearly 10 percent as a result of the news, as the announcement came just after EPIX's exclusive streaming agreement with Netflix came to an end.