Its shares jumped more than 9% in after-hours trading on Wednesday.
Tribune Content Agency, a publishing agency that's part of the Tribune Publishing family, on Tuesday announced the launch of the TCA Video Network, a video content and advertising network that will be open to both Tribune-owned publishers as well as outside organizations. TCA is positioning the network as a "data-driven" video network, and that's because it will be powered by Beachfront Media, a video ad tech firm.
With Facebook reportedly serving up more than 4 billion video views a day and mobile video viewing up more than 16 times what it was in 2011, now is the time for advertisers to get ahead of the trend lines, adjust their strategies and take advantage of the benefits autoplay can offer them.
Vivendi says it will acquire an 80% stake in Dailymotion, the second-largest video site (but light years behind YouTube). It is not well known in the U.S. because it mainly prospers in Europe. Vivendi will pay $241 million U.S. to the French owners, Orange.