• CW's Seed Will Showcase 'Tough Mudder'
    The CW ordered a new reality series from Tough Mudder, the name for the the popular games in which competitive teams slog through a miles-long obstacle course. Five of the six parts will be shown on CW's digital home, CW Seed, in 2017. The finale will show up on the CW TV network itself. The separate obstacle course event streaming which emphasizes overcoming personal challenges, has been a hit on live digital platforms, gaining popularity for Tough Mudder. A dozen events, streamed via Livestream and Facebook, grabbed an average of 723,316 views each, Tough Mudder Inc says, and a …
  • AI, Advertising's Next Big Step In Personalizing Branded Videos
    IRIS.TV has released technology running on AI that serves in real-time branded video campaigns by analyzing the publisher's video archive and the behavior of the individual viewing the content.