by Laurie Sullivan on Apr 10, 3:46 PM
Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current video metrics and historical benchmarks.
by P.J. Bednarski on Apr 4, 11:53 AM
Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 Group, PLC. The move combines the ad agency with its research group that touts “guaranteed” growth to its clients by analyzing consumer instinct, intuition and emotional response to ads. System1 analyzes company innovations and advertising on its own Emotion-into-Action scale and gets some ink for its FeelMore 50 ranking of the world’s top 50 TV and digital ads, ranked in part by their emotional impact. The company is based in London and New York. System1 was already the name for the ad branch at …