Rovi has agreed to buy Veveo for about $62 million, the companies announced late Monday. Per the deal, Rovi will add Veveo's content personalization and contextual search tools to its existing search and recommendation engine.
The Council for Research Excellence (CRE) recently fielded its latest survey of Nielsen clients – our first since 2010 – canvassing clients for their views on industry priorities for 2014 and of the work of the CRE. More than 300 Nielsen clients who responded offered clear direction as to where they’d like to see industry research efforts focused. Topping the list: Survey respondents want to see improvement in digital measurement (91% of respondents cited this as a priority) and in total campaign measurement, or “aligning impressions across platforms” (90%). Other top priorities: “mobile and the impact of digital technology on …
From bandwidth restrictions to gadget shortcomings, the popularity of digital video has historically been limited by technology alone. Open-source video platform Kaltura has just secured an additional $47 million in funding that makes possible an "increased focus on emerging markets" and those in the Asia-Pacific and Latin America regions, says CEO Ron Yekutiel.
With analysts on the fence about its future, Hulu is hoping that fresh sales talent can boost its share of online advertising.
At least twenty online video providers will strut their stuff beginning April 28, and more could be added.
Google has reportedly appointed longtime SVP of Ads & Commerce Susan Wojcicki to head YouTube in an effort to boost ad revenue. The move replaces Salar Kamangar, who many expect to move into a new role.
Hulu Plus, the online subscription network owned by every broadcast network except CBS, acquired rights to “Elementary,” the second-year CBS drama that seems to be a solid hit on the network. It’s a show that updates the Sherlock Holmes character, now in New York, and teams him with a female Dr. Watson, played by Lucy Liu. Holmes is portrayed by Jonny Lee Miller. CBS offers some of its library of more aged hits, such as “I Love Lucy” to Hulu, and offers some of its reality series, including "Survivor" and "Amazing Race," but “Elementary” joins “The Good Wife” as the …
"Puppy Love" is the most shared ad online, and the Budweiser brand is now the top-shared Super Bowl brand