by Field Garthwaite on Jul 29, 9:29 AM
Billions of views are great, but cultivating loyal viewers who keep coming back is a lot better.
by Ittai Shiu on Jul 29, 6:00 AM
There has been a lot of buzz lately around video content in the publishing world. Some of the biggest publishers are either predicting or pushing for all video content in just a few years. For example, Tronc, formerly known as Tribune, revealed plans
for its all video future just a few weeks ago. Even Facebook expects
its content to be mostly video, if not all, in the next five years. The force behind this video content rush is clearly a desire for driving business and revenue. Video ads provide publishers with much more money than …
by Andreas Goeldi on Jul 25, 11:51 AM
Facebook is serious about going after video consumption, and it has to be. Luring TV ad dollars to the platform is essential for Facebook's future business.
by Phil Nottingham on Jul 22, 11:07 AM
The key to growing your business is owning your context. Asking and answering some questions can help you figure out the best place to put your videos, and how to create the content.
by Nils Forsblom on Jul 20, 11:04 AM
With 360 video, brands will need to learn how to create engaging, open experiences where they're not fully in control. For those that can pull it off, the rewards will be immense.
by Joe Mandese on Jul 18, 8:18 AM
Mobile will replace "fixed devices," including desktop, as the dominant platform for accessing online video, according to a new forecast released this morning by Publicis' Zenith unit. The agency forecasts online video ad spending will rise about 20% per year, reaching $30.1 billion in 2018.
by P.J. Bednarski on Jul 14, 12:16 PM
Netflix got 54, to HBO's 94 and FX's 56. Amazon was 12th among programmers, with 12. (Check back for updates and tweaks.)
by Laurie Sullivan on Jul 14, 10:18 AM
Monthly video consumption in the U.S. reaching 177 hours in 2015, up from 165 hours in 2012. Consumer behavior not only advances technology, it changes the way advertisers buy media.
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