Trying for a leg up in the super competitive digital advertising market, Tremor Video today announced new performance-based pricing models that it says means an advertiser will only pay if Tremor demonstrates its ad strategy met several benchmarks.
The ubiquitous JW Player, used by over two million publishers big and small, is the flagship brand of Long Tail Video. As of today, it's also the name of the company.
CineSport, the online distributor of sports videos used by lots of newspaper Websites, is collecting much of that material for its own revamped Website, CineSport.com, which is relaunching today
A new study commissioned by Tremor Video says 46% of car buyers its studied said online video ads were an important part of their buying process, just a smidge better than TV commercials, but equal to the effect of a visit to the dealership.
David Bernath is the new EVP of programming and multiplatform strategy for Comedy Central, and Walter Levitt is chief marketing officer, is now overseeing marketing for all platforms, as the Comedy Channel removes the layers between linear and digital parts of the operation.
Maker Studios Network, a YouTube giant with plans of its own, will partner with Mass Appeal, creator of several Web series, and together will create new branded series and a new channel. Maker has been aggressively expanding its YouTube base after completing a recent $26 million funding round.
The TV set manufacturer is sponsoring a contest for independent filmmakers to show off the consumer TV industry's new ultra HD sets.
CineSport and USA Today Sports Group will co-produce and distribute sports programming on a wide number of platforms operated by Gannett's flagship brand. The deal not only includes the well-known "USA Today" title -- it encompasses more than 100 more localized sites connected to news operations that "USA Today" owner, Gannett Co., operates.
CBS Interactive expanded its app so that it can be used by Android and Windows 8 users.