The big 'Chrome Flash Block Day' turned out to be a nonstarter. Still, everyone should be ready to support HTML5 immediately.
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection systems identify that a viewer is a robot rather than a human being.
Digital consultants Omnigon last week released its 2015 Rugby World Cup mobile app in time for the beginning of the competition last Friday.
News Corp. this morning said it agreed to acquire Unruly, a so-called "social video" platform launched in 2006 to help brands distribute, track and analyze the performance of branded video content online and via mobile media. News Corp. is paying $90 million -- plus as much as $86 million more based on future performance -- for the social video ad platform, which News Corp. CEO Robert Thomson described as a "feisty and creative company with a startup sensibility that fits perfectly with our own approach to developing businesses in the digital age."
If video ad revenue is to really more than double in the next year or so, where will new supplies of video inventory come from? The online video ad world is poised to grow to be a lot more than YouTube, but it will take innovative ad strategies.
Verizon today began the soft launch of its "mobile-first social entertainment platform," called Go90 that offers content from several cable and online sources to smartphone users. It also offers several ways to move the ad-supported content to other platforms,
Content marketers will now find access to YouTube's TrueView video advertising campaigns in the AdWords platform, joining search, display and shopping campaigns in one core interface.
CBS says the streams will be available on tablets, laptops and desktops and on some connected devices including Xbox One, Apple TV, Roku and Chromecast, with no authentication necessary. Three of the games are NFL AFC playoff contests, and as previously announced, the Super Bowl.