Rheo, a new social media video site curated to match the interests of its viewers, officially launches today on the iOS, Apple TV, desktop and mobile Web platforms. (The Apple TV version has existed since last year in beta.)
Ooyala alleges that Brightcove misappropriated market data and plans for its Latin America operations.
Whistle Sports, whose short videos feature non-traditional sports competitions that appeal mainly to younger viewers, announced today its Dunk League competition will return for another season on Verizon’s mobile platform, go90. That Verizon service delivers over 25,000 hours of live and on-demand sports programming; Whistle Sports has been an offering there since go90 debuted in October 2015. Dunk League puts together eight famous dunkers vying for $20,000 in prizes, but says there will be more this year. In the first competition the winner was Guy Dupuy, also known as “The Frequent Flyer.” That competition reached 55.5 million …
Pouring resources into video and then relying on only one marketing channel to disseminate it isn't nearly as effective as using multiple distribution channels.
CEO Susan Wojcicki apologizes for brand safety snafu; YouTube announces six TV-like shows but adamant it's not TV
Chief Digital Officer Kelly Day said today that sometime this year-Awesomeness will claim a berth on some of the announced streaming skinny bundles, where only broadcast and cable channels now are.