Ooyala Sues Brightcove Over Trade Secrets

Ooyala, an ad tech monetization solutions company, has sued competitor Brightcove, alleging that it engaged in deliberate and willful misappropriation of proprietary trade secrets in Latin American markets.

Those include Ooyala's customer contact lists, confidential sales pitches and pricing, marketing plans and corporate strategies. The intent was  to "undermine and exploit" Ooyala’s business dealings and sales efforts in an area where Ooyala said it has growing businesses.

Ooyala says it has sales, marketing and channel efforts in Argentina, Brazil, the Caribbean, Chile, Colombia, Mexico, Panama and Peru.  

According to an account in in Multichannel News , the complain, filed May 22 in the U.S. District Court for the District of Massachusetts, identified two Brightcove employees as defendants: Darío Pérez Real and Raúl Francisco García Domínguez. Both previously worked for Ooyala. The suit alleges that Perez secretly sent Oolyala trade secret information to Brightcove. Garcia, a former Ooyala vice president and now head of Brightcove's operations in Latin America, coordinated the operation, the suit says.

Brightcove said it was alerted to the situation by Ooyala and "reviewed the situation in good faith." It says it reached out, but Ooyala "disengaged" from the conversations and filed the suit instead. Brightcove says the lawsuit is "entirely without merit."

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