P.J. BEDNARSKI

Articles by pj All articles by pj

• BOTS Catches Bots: FTC Uses Law To Nab Concert Cyber Scalpers in Marketing Daily on 01/22/2021
  

  FTC settled 3 cases against ticket brokers using sophisticated technology to bypass Ticketmaster safeguards and scalp thousands of tickets.

• Tums Aims For End-Run Around 'The Big Game' in Marketing Daily - Top of the News on 01/22/2021
  

  Tums joins brands that use other ways than buying Super Bowl ads to get their messages across.

• P&G's CFO Predicts Profits From Pandemic-Related Changes Will Continue in Marketing Daily - Top of the News on 01/21/2021
  

  "We will serve what will likely become a forever altered cleaning, health and hygiene focus for consumers," said CFO Jon Moeller.

• Will 2021 Bring Return To Party Time For Alcohol Brands? in Marketing Daily on 01/19/2021
  

  Jefferies financial services predicts "pent-up demand" will lead to a "roaring recovery" for companies that rely on consumers going out for fun.

• More Than $80B Spent In FCC Auction, Wireless Providers Recalculate in Marketing Daily on 01/18/2021
  

  The 5G competition has included claims and counter-claims -- but it's catapulted T-Mobile to become the second largest wireless operator.

• Necessity Strikes Again! MaskFone Makes It Easy to Wear Mask AND Use Smartphone in Marketing Daily on 01/15/2021
  

  A microphone is built in, and earbuds are part of the same apparatus that the mask hangs from.

• Samsung's New Galaxy S21 Actually Cheaper Than Last Year's Model in Marketing Daily - Top of the News on 01/15/2021
  

  That may be a lesson from the pandemic, when smartphone buying languished, or an indication of consumers' resistance to $1,000 phones.

• The Media Value Of @realDonaldTrump's Last 30 Days in MediaDailyNews on 01/14/2021
  

  The hypothetical price tag: $2,196,506.

• Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M in Marketing Daily on 01/13/2021
  

  "We were interested in what Twitter's permanent suspension of Trump will mean for his exposure ability," said exec at influencer marketing firm Klear.

• 'Immersive' LifeLab Experience Enables P&G To Show Off Products,Technology in Marketing Daily on 01/12/2021
  

  P&G LIfeLab aims to show how "our obsession with the consumer and relentless pursuit of innovation meet," says the company.

Comments by pj All comments by pj

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--I don't think we've met for all the years I've contributed to MediaPost, and that's a familiar circumstance  and fact of journalism in an internet/cellphone/COVID-19 era. Writers don't meet or get to know the other brilliant colleagues around them. So Thom, while I hardly know ye, I will miss ye and all that you know. Good luck out there in the real world.

• Gannett Media Corp. CEO Post Eliminated, Paul Bascobert Out by Sara Guaglione (Publishers Daily on 06/19/2020)
  

  Sometimes when news corporations eliminate positions, it means they're going to hire somebody else and give him/her the same job with a slightly different title and some slighly diferent duties. New Gannett chief will be TOP Executive Of Company and duties will include Choosing The Comics, which the CEO NEVER did. And that person will be paid half as much

• Twitter Would Like Users To Be Better Informed by Gavin O'Malley (Mobile Insider on 06/10/2020)
  

  What next? Educating voters? 

• Peyton Manning Has Starring Role For Michelob Ultra This Sunday by P.J. Bednarski (Marketing Daily on 05/21/2020)
  

  I don't know if that's a trend for all of modern marketing journalism, but it's my omission this time, and you're right. It should be there. The creative was done by Wieden +Kennedy New York.  Now, I'll see if I can get my editor to slip it in to the story, which will make these two comments perplexing (or revealing) to subsequent readers. Thanks.  

• Cover Story: All The News Barely Fit For Print by Joe Mandese (MediaDailyNews on 03/27/2020)
  

  It's not the front page and it's not such an amazing graphic but the Business page front shows the recent unemployment stats for each of the 50 states and a graphical spike for the stats announced yesterday. Absolutely stunning! Pennsylvania had 378,808 jobless claims last week! (That's more than the population of Pittsburgh!) No other state comes even close to that. Ohio--187,784, California 186,809. Michigan, Minnnesota, North Carolina, New Jersey, Massachusetts. Wow...National media focus on New York City, but look around. 

• Nielsen Reveals 646,000 Program Universe by Joe Mandese (MediaDailyNews on 02/11/2020)
  

  I've been counrting since yesterday and I'm only up to 204,326. It's fun. I just watched "Advanced Horsemanship" on RFD-TV. It was the second of a  two-parter as Scot continued his work with Janet Cotton to get her confidence back up. That was a good one. 

• Good Moos! Joaquin Cow Speech Sparks Headline Creativity by Adam Buckman (TVBlog on 02/11/2020)
  

  God love you, Adam! I think he got caught up in his own passion and mid-sentence was in a panic about how to end the sentence.I didn't know until I searched around that it was Phoenix who convinced the party planners at the Golden Globes to go meatless. Then, the Oscars followed (like sheep!). Their menu was about 70% vegetarian. I read that on the Daily Beast. 

• Are All Disruptor Execs Dirt Bags? by Sarah Mahoney (D2C FYI on 12/30/2019)
  

  There's something telling about these times that we celebrate "disruptors" where once we celebrated "creators." A really great commentary with the best walk-off line of the year, for sure. 

• Kohler's New Smart Toilet Earns CES Sitting Ovation by P.J. Bednarski (Marketing Daily on 01/11/2019)
  

  Dear Mr. Smith, I don't remember if I ever responded to you, but your comments cracked me up. Pun intended. (It took me almost a year to think of THAT?)

• Larry David, Man With A Fortune, Still Curbing His Enthusiasm by Adam Buckman (TVBlog on 12/13/2019)
  

  I wonder if a crabby 72-year old will play different than a crabby guy at middle age?

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