P.J. BEDNARSKI

Articles by pj All articles by pj

• Secret Deodorant Plans Super Bowl Surprise in Marketing Daily on 01/21/2020
  

  A teaser ad shows a kicker sailing a football through the uprights used for field goals -- a kicker whose identify is not revealed, but seems puzzling to an onlooker.

• Verizon Playoff, Super Bowl Ads Will Show How 5G Helps First Responders in Marketing Daily on 01/17/2020
  

  Verizon is also planning an "immersive experience that will transport viewers onto the field and give them a real-time view of the game."

• Busch 'Snow Day' Rebates Drinkers In Cities With Really Bad Weather in Marketing Daily on 01/16/2020
  

  In some Midwest cities and Buffalo, Busch Beer will rebate $1 off purchases of selected Busch packages for every inch of snow that falls.

• Marketing All Star: Lou Paskalis in MediaPost All Stars on 01/16/2020
  

  Lou Paskalis, the senior vice president of customer engagement and investment for Bank of America and a 2019 MediaPost All Star, is passionate, but not necessarily always pleased about the digital marketing environment.

• Crunch Time For Laker Anthony Davis: Image Now On Ruffles Chip Bag in Marketing Daily on 01/15/2020
  

  Packaging for new Ruffles Lime & Jalapeno flavored chip also includes signature of the three-time All Star forward.

• Verizon Enters Search Engine Business With OneSearch, Stressing Privacy in Marketing Daily on 01/14/2020
  

  it doesn't track, store or share personal or search data with advertisers.

• USPS, Amazon, Google, PayPal Most Trusted Brands in Marketing Daily on 01/13/2020
  

  In one study, many top-trusted brands are older; only 2% of the most trusted 100 brands started business in 2001 or later.

• Whither Dilly, Dilly? New Bud Light Seltzer Ads To Debut In Playoff Games in Marketing Daily on 01/10/2020
  

  Bud Light is launching a campaign for its new Bud Light Seltzer during NFL playoff games this weekend with three ads (one in Spanish).

• Alexa Will Help Fill Your Gas Tank -- But Still Won't Clean Your Windshield in Marketing Daily on 01/09/2020
  

  Some Exxon and Mobil customers stopping to fuel up will soon be able to tell their Alexa-enabled vehicles or mobile devices to "Fill'er up!"

• Splenda Stevia's Ad During Golden Globes 'High' Point Of The Night in Marketing Daily on 01/07/2020
  

  "There's a lot of ignorance about stevia, so we were looking for a message that was a balance of humor and fact," per Splenda.

Comments by pj All comments by pj

• Are All Disruptor Execs Dirt Bags? by Sarah Mahoney (D2C FYI on 12/30/2019)
  

  There's something telling about these times that we celebrate "disruptors" where once we celebrated "creators." A really great commentary with the best walk-off line of the year, for sure. 

• Kohler's New Smart Toilet Earns CES Sitting Ovation by P.J. Bednarski (Marketing Daily on 01/11/2019)
  

  Dear Mr. Smith, I don't remember if I ever responded to you, but your comments cracked me up. Pun intended. (It took me almost a year to think of THAT?)

• Larry David, Man With A Fortune, Still Curbing His Enthusiasm by Adam Buckman (TVBlog on 12/13/2019)
  

  I wonder if a crabby 72-year old will play different than a crabby guy at middle age?

• 'Rolling Stone' Turns 50-Year-Old Interview Franchise Into Video Series by Sara Guaglione (Publishers Daily on 12/03/2019)
  

  It's amazing that when MTV took over cable, Rolling Stone was absent. It should have been a network, or at the very least an important TV music showcase. 

• Netflix Holiday Sitcom As Bad As Anything Seen Elsewhere by Adam Buckman (TVBlog on 11/22/2019)
  

  If this show seems like a parody, the headline on this column reads like it's from The Onion, and I mean that as a huge compliment!But a laugh track! Oh my!

• Apple Card Charged With Gender Discrimination by Thom Forbes (Marketing Daily - Top of the News on 11/11/2019)
  

  It's kind of funny that confronted with some negative publicity, Goldman told Hansson to "please direct message us." A DM to Goldman Sachs! Obviously, they've put their best bot on it. (Seriously, not a request to CALL?)

• Watchdog Calls Foul On Verizon For Ad Starring Royals Manager Ned Yost by Wendy Davis (Digital News Daily on 09/05/2019)
  

  I'm all for watchdogs but this Verizon ad featuring Ned Yost seems to be blatantly honest to me. How the BBB could reach its conclusion is beyond me. He fell 22 feet from a tree. Trees are pretty much always above ground level. When you fall from one you land at ground level. Without a phone, Yost makes clear, he would probably be dead. Read the Kansas City Star and Ned Yost's accoiunts. https://www.kansascity.com/sports/mlb/kansas-city-royals/article184354778.html

• Diary Of An Electric Vehicle Reveals Continuing Infrastructure Issues by Tanya Gazdik (Drive Time on 08/19/2019)
  

  All of this is why owners of Chevrolet Volts are baffled GM discontinued making it just as consumers were beginning to come around on EV cars. The Volt has dual engines so when your electric power ends, the gasoline  powered engine kicks in. Volt owners give the car extraordinary high marks. It got 53 miles on a battey only, but 420 miles total. Here's a pretty nice review for a car GM just gave up on: https://www.cnet.com/roadshow/reviews/2019-chevrolet-volt-review/

• Video Games Share Blame For Mass Shootings, Trump, Republicans Claim by P.J. Bednarski (Marketing Daily on 08/05/2019)
  

  Leo, for the very first TV story I ever wrote, I interviewed inmates at a state prison and many of them also said they didn't watch much TV because they had been out on the street being bad guys. 

• Trending! P&G's Toilet Paper That Goes On And On by P.J. Bednarski (Marketing Daily on 06/07/2019)
  

  I'll ask the Pope. 

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.