P.J. BEDNARSKI

Articles by pj All articles by pj

• Youthful Uniqlo Makes A Natural Tie-in With TikTok in Marketing Daily on 06/24/2019
  

  Uniqlo is launching its first multi-market media campaign with TikTok, asking users to share their homemade videos wearing clothes from Uniqlo's UT collection of t-shirts that play off pop culture figures and some oldies, including Mickey Mouse.

• Wireless Industry Survey Shows Huge Yearly Increase In Mobile Data Usage in Marketing Daily on 06/24/2019
  

  The CTIA reports Americans used 82% more mobile data in 2018 than the year before.

• Live Nation, Hyundai Team Up For Off-The-Wall AR Experience in Marketing Daily on 06/20/2019
  

  Fans will be able to see a three-dimensional, four-sided view of live performances from Atlanta's 25th Annual Music Midtown Festival this September.

• Brands Marketed As Sustainable Are Outpacing The Competition in Marketing Daily on 06/19/2019
  

  A study by the NYU Stern Center for Sustainable Business shows that sustainable products delivered 50.1% of packaged goods market growth from 2013-2018.

• U.S. Cellular's Summer Presence Boosted With Country Star in Marketing Daily on 06/18/2019
  

  The wireless carrier is teaming with Dustin Lynch, showing up at festivals in support of his new single, "Ridin' Roads."

• P&G, Arianna Huffington Partner To Boost Positive Habits in Marketing Daily on 06/17/2019
  

  Huffington's Thrive will provide content for "both social media marketing campaigns and new internet-connected consumer health devices," according to 'Fortune' magazine.

• Colgate Invents Recyclable Toothpaste Tube, Will Offer Tech To Others in Marketing Daily on 06/14/2019
  

  Company will launch the tube through its Tom's of Maine brand next year, and then to the Colgate brand itself in select global markets.

• Dad -- And Dad -- Like Their New GE Profile Oven in Marketing Daily on 06/13/2019
  

  LGBTQ Pride month and Father's Day will collide in a few days, and many advertisers are taking the opportunity to address both.

• A Dating App For The Rest Of Us: Lumen, Aimed At Folks 50+ in Marketing Daily on 06/12/2019
  

  Its 30-second spots feature The Silver Classix Crew, a group of 50+ dancers from Atlanta who belie age preconceptions.

• Tale of Two Price Points: Samsung Unveils Budget Phones Amid Buzz For Fancier Models in Marketing Daily on 06/11/2019
  

  Some phones offer "advanced technology to consumers looking for premium features at a practical price point," according to the company.

Comments by pj All comments by pj

• Trending! P&G's Toilet Paper That Goes On And On by P.J. Bednarski (Marketing Daily on 06/07/2019)
  

  I'll ask the Pope. 

• Don't Send Memorial Day Emails On The Day Itself, Expert Warns by Ray Schultz (Email Marketing Daily on 05/08/2019)
  

  I don't know why I'm so much more bugged by the idea of Memorial Day sales this year than I have been in the past, but it's kind of ugly, isn't it, that the war sacrifice of American men and women is the occasion for a really great deal on a mattress?  Yes, people picnic on that day and it's the "unofficial" start of summer, but those are informal situations. How about don't send any sale-a-bration emails on Memorial Day. No one in my family has ever died in combat, but if someone did, I think I'd be a little repulsed by the idea that he or she may have died so  that I could get a 2 for 1 deal at the pizzeria.  

• 'Game Of Thrones' Ratings Were Respectable, But Not Epic by Adam Buckman (TVBlog on 04/17/2019)
  

  As Adam is trying to point out, it's all perspective---12.2 millon people watched "The Big Bang Theory" last week. 

• Is Diversity A Bane Or Boom For The Yogurt Culture? by Thom Forbes (Marketing Daily - Top of the News on 04/10/2019)
  

  The types are yogurt are diverse. The color schemes and graphics are not. A very long time ago, Dean Foods entered the yogurt market and put it in black containers. Unheard of!  It really popped in the refrigerator case and Dean did well with it. Somebody should resurrect that idea. (With 306 different types in stores, maybe somebody already has.)

• The Path Retaken by Joe Mandese (MediaPost Weekend on 02/10/2019)
  

  That's fascinating. In upstate NY where I spent a lot of time prior to the election, my wife and I saw lots of similar handmade Trump signs, and even one privately-paid for billboard on I-81 going into Scranton. If people would do THAT, we figured, something was going on. That's partly why when the election neared and everybody I knew was so sure Clinton would win, I was pretty sure it would be a lot closer than many people thought.  

• T-Mobile Ran 4 Ads In The Super Bowl - Why? by Tony Jarvis (Television News Daily on 02/04/2019)
  

   I have never heard of any brand that has used advertising to sway pubic opinion. Is that even legal?

• That 4K TV You Just Bought Is So 2019 by P.J. Bednarski (Marketing Daily on 01/28/2019)
  

  Good one. I wonder where that one person who bought a 3D set is now.

• AT&T Says It's Best -- And Has New Data To Prove It by P.J. Bednarski (Marketing Daily on 01/02/2019)
  

  If you are talking about the 5GE upgrade, I believe if you have a 4G phone, the it ought to automatically start reading 5GE, depending on where you live, probably by the springtime, and I can't see how that would be denied to non-contract subscribers. I think that's what you're asking. Here's an earlier story I wrote: https://www.mediapost.com/publications/article/329808/not-quite-but-close-att-starts-5g-evolution-i.html

• Russian 'News' Company Sues Facebook by Wendy Davis (Digital News Daily on 11/21/2018)
  

  I like this Russian claim: “FAN is a legitimate news organization that adheres to journalistic standards in its publications."What kind of "journalistic standards?"

• Suppose They Gave A Press Briefing And Nobody Came? by Joe Mandese (Red, White & Blog on 11/14/2018)
  

  I like the idea of interns doing it. I also thought of this: How about one day in which the press corps only asks the kind of questions Trump would like. Or ask questions in a modified Fox News style: Mr President everybody appreciates your strong stance with European nations, instead of coddling them like the other presidents did. Can you tell the American people which country you think is the most disgusting one that you hate the most? 

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