P.J. BEDNARSKI

Articles by pj All articles by pj

• Great Visionaries And Bad Players in VidBlog on 05/31/2017
  

  I'm fairly certain streaming video will do well without me. But it has a trust issue it better resolve, for viewers and advertisers.

• New Rheo Curates Just A Few (Thousand) Good Videos in Online Video Daily on 05/31/2017
  

  Rheo, a new social media video site curated to match the interests of its viewers, officially launches today on the iOS, Apple TV, desktop and mobile Web platforms. (The Apple TV version has existed since last year in beta.)

• YouTube Will Track 'Store Visits' For Advertisers in Around the Net in Video on 05/31/2017
  

• Twitter, BBC Plan Live Hook-Ups in Around the Net in Video on 05/30/2017
  

• The Silent, Monetizable World Of GIFs in VidBlog on 05/30/2017
  

  Tenor will use its Emotional Graph to show advertisers that its GIFs keyboard can grab a customer exactly when they're hooked on a feeling.

• Teenager Has YouTube Addiction, PBS Says in Around the Net in Video on 05/30/2017
  

• Do GenZ Viewers Find Commercials A Novelty? in VidBlog on 05/26/2017
  

  Hulu and Tremor Video surveyed GenZ viewers and findings suggest to them them that these younger viewers look at ads differently--because they don't see as many when they're streaming.

• Elton John Songs, Re-imagined For The First Time in Around the Net in Video on 05/26/2017
  

• Facebook Paying Up To $250K For Content in Around the Net in Video on 05/26/2017
  

• Overkill On Hold: Facebook's Delayed Video Plans in VidBlog on 05/25/2017
  

  Later than sooner, Facebook will become yet another content provider, veering into a business that at the moment seems pretty overfilled.

Comments by pj All comments by pj

• Radio Bureau Launches Micro Site, Answers Question: 'Why Radio?' by Joe Mandese (MediaDailyNews on 07/17/2017)
  

  Sarah Vaughn and Stan Freberg teamed up for a brilliant radio campaign a long long time ago. The "Who Listens To Radio?" jingle, arranged by Quincy Jones, is brilliant. https://youtu.be/0C4e59yZExk

• Fox Titling Of Family Show 'The F Word' Is So Effed Up by Adam Buckman (TVBlog on 06/06/2017)
  

  Friggin' is pretty popular in popular culture, a "gateway" word to the real F. It shows up in commercials, even. 

• The Secret of Life Is Enjoying the Passage of Time by P.J. Bednarski (VidBlog on 12/31/2013)
  

  Years and years later, thanks for your kind words!

• Pressure Group Turns Heat On Hannity's Sponsors, As Fox News Retracts Conspiracy Story by Joe Mandese (MediaDailyNews on 05/24/2017)
  

  I'm thankful for the list, Joe. Advertisers have to figure out that where their ads show up matters. YouTube has been feeling the heat because advertisers' spots are showing up on inappropriate sites, and mostly those advertisers don't know they're doing it. They're afraid for their reputations. These Hannity sponsors are plunking down money on that guy and his ridiculous anti-American comment and viewpoints. You can look at those lists and say, OK, brands I use are advertising there. They endorse vicious lies." After that, it's up to you and the advertisers. You get what you pay for.

• Pluto TV Tries To Fill The OTT Commercial Void by P.J. Bednarski (VidBlog on 05/16/2017)
  

  Ed, I think I say pretty clearly--the third last paragraph and the fourth last paragraph--that TV viewing is still far dominant, just less dominant.

• When It Comes To Viewer Habits, Ad Folks Are The Stranger Things by P.J. Bednarski (VidBlog on 04/25/2017)
  

  Also,  100% of the parents on media conference panels strictly limit the amount of time their kids watch TV, but on the other hand, or at another conference, their three-year old spends all day watching cartoons he/she has downloaded from YouTube. 

• 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online by Joe Mandese (Publishers Daily on 04/21/2017)
  

  This is still the best New York Times commercial: https://www.nytimes.com/video/business/100000003509105/page-one-david-carr-confronts-vice.html

• Anatomy Of A Masterpiece: The Making Of 'Pet Sounds' by Adam Buckman (TVBlog on 04/07/2017)
  

  Sounds good! "Love and Mercy" the docudrama about Brian Wilson staring Paul Dano and John Cusack as Wilson at different times in his life, is among the best rock/music dramas I've ever seen, and fairly accurate from what I have read. 

• Pro-Trump Group Plans Digital, TV Ad Blitz by P.J. Bednarski (Around the Net in Video on 03/30/2017)
  

  Will fix! Thanks for catching....

• The New Breed Of Cord-Cutter by P.J. Bednarski (VidBlog on 01/31/2017)
  

  Well, I asked Forrester for data on cord nevers but then, for space, clarity and time (mine), I didn't delve into it. But one takeaway from an October 2015 report from Forrester said, "Cord-nevers come in two flavors, and the youngest pose the most threat: Total cord-nevers are 18% of the population. The youngest among these, those under the age of 32, already represent a larger segment of the population than the entire set of cord cutters" (as of 2015). Just FYI. PJ

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