P.J. BEDNARSKI

Articles by pj All articles by pj

• Truly Puts On Summer Seltzer Ad Push, Aims To Help Artists in Marketing Daily on 07/10/2020
  

  The brand partnered with artists like Max Loffler and Merijn Hos to create one-of-a-kind designs inspired by its newest hard seltzer flavors.

• Verizon Media Partners With Golfer Greg Norman For Golf Cart TV Venture in Marketing Daily on 07/08/2020
  

  Golfers can see a visual of the golf course, with tips for how to play each one, watch news or sports, listen to music.

• Lysol: First Products To Be Approved By EPA For Killing COVID-19 On Surfaces in Marketing Daily on 07/07/2020
  

  The Associated Press reported that the EPA expects to approve other products or COVID-19 protection in the coming weeks.

• Constellation Brands Acquires Empathy Wines, D2C Startup With Well-Known Founder in Marketing Daily on 07/07/2020
  

  Empathy was co-founded by entrepreneur and media personality Gary Vaynerchuk.

• Samsung's Huge SoFi Stadium Videoboard In League Of Its Own in Marketing Daily on 07/06/2020
  

  There may be no fans in the stands, but the video show will still go on, so coaches can know whether to challenge plays.

• P&G Says Hotel Guests, Diners Reassured By Its 'Trusted' Cleaning Products in Marketing Daily on 07/02/2020
  

  Surveys said 70% of travelers and 58% of diners would choose to do business with a hotel or restaurant cleaning with "trusted" brands.

• When Things Are 'Normal' Again, 70% Say They'll Go Out On The Town Less Than Before in Marketing Daily on 07/01/2020
  

  Only 12.7% said they'd be back to their old habits, and 3.8% said they'd be out more than before. A little more than 14.4% aren't sure.

• Time's Up For Internet, Wireless Providers' 'Keep Connected' Pledge During Crisis in Marketing Daily on 06/30/2020
  

  Pledge meant those companies would not discontinue service or charge late fees for cell phone customers unable to pay because of new economic hardships.

• Report Says Apple To Charge Extra For Adapter On New iPhone 12 in Marketing Daily on 06/29/2020
  

  According to reports, Apple plans to market its new iPhone 12 this fall without including EarPods -- and won't include a charger, either.

• Microsoft Stores Will Become Mostly 'Virtual,' In Move Spurred By Pandemic in Marketing Daily on 06/26/2020
  

  The move affects over 70 stores worldwide that began opening in 2009.

Comments by pj All comments by pj

• Gannett Media Corp. CEO Post Eliminated, Paul Bascobert Out by Sara Guaglione (Publishers Daily on 06/19/2020)
  

  Sometimes when news corporations eliminate positions, it means they're going to hire somebody else and give him/her the same job with a slightly different title and some slighly diferent duties. New Gannett chief will be TOP Executive Of Company and duties will include Choosing The Comics, which the CEO NEVER did. And that person will be paid half as much

• Twitter Would Like Users To Be Better Informed by Gavin O'Malley (Mobile Insider on 06/10/2020)
  

  What next? Educating voters? 

• Peyton Manning Has Starring Role For Michelob Ultra This Sunday by P.J. Bednarski (Marketing Daily on 05/21/2020)
  

  I don't know if that's a trend for all of modern marketing journalism, but it's my omission this time, and you're right. It should be there. The creative was done by Wieden +Kennedy New York.  Now, I'll see if I can get my editor to slip it in to the story, which will make these two comments perplexing (or revealing) to subsequent readers. Thanks.  

• Cover Story: All The News Barely Fit For Print by Joe Mandese (MediaDailyNews on 03/27/2020)
  

  It's not the front page and it's not such an amazing graphic but the Business page front shows the recent unemployment stats for each of the 50 states and a graphical spike for the stats announced yesterday. Absolutely stunning! Pennsylvania had 378,808 jobless claims last week! (That's more than the population of Pittsburgh!) No other state comes even close to that. Ohio--187,784, California 186,809. Michigan, Minnnesota, North Carolina, New Jersey, Massachusetts. Wow...National media focus on New York City, but look around. 

• Nielsen Reveals 646,000 Program Universe by Joe Mandese (MediaDailyNews on 02/11/2020)
  

  I've been counrting since yesterday and I'm only up to 204,326. It's fun. I just watched "Advanced Horsemanship" on RFD-TV. It was the second of a  two-parter as Scot continued his work with Janet Cotton to get her confidence back up. That was a good one. 

• Good Moos! Joaquin Cow Speech Sparks Headline Creativity by Adam Buckman (TVBlog on 02/11/2020)
  

  God love you, Adam! I think he got caught up in his own passion and mid-sentence was in a panic about how to end the sentence.I didn't know until I searched around that it was Phoenix who convinced the party planners at the Golden Globes to go meatless. Then, the Oscars followed (like sheep!). Their menu was about 70% vegetarian. I read that on the Daily Beast. 

• Are All Disruptor Execs Dirt Bags? by Sarah Mahoney (D2C FYI on 12/30/2019)
  

  There's something telling about these times that we celebrate "disruptors" where once we celebrated "creators." A really great commentary with the best walk-off line of the year, for sure. 

• Kohler's New Smart Toilet Earns CES Sitting Ovation by P.J. Bednarski (Marketing Daily on 01/11/2019)
  

  Dear Mr. Smith, I don't remember if I ever responded to you, but your comments cracked me up. Pun intended. (It took me almost a year to think of THAT?)

• Larry David, Man With A Fortune, Still Curbing His Enthusiasm by Adam Buckman (TVBlog on 12/13/2019)
  

  I wonder if a crabby 72-year old will play different than a crabby guy at middle age?

• 'Rolling Stone' Turns 50-Year-Old Interview Franchise Into Video Series by Sara Guaglione (Publishers Daily on 12/03/2019)
  

  It's amazing that when MTV took over cable, Rolling Stone was absent. It should have been a network, or at the very least an important TV music showcase. 

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