P.J. BEDNARSKI

Articles by pj All articles by pj

• Arm & Hammer Goes Looking For A Few Good Coaches in Marketing Daily on 08/16/2019
  

  Arm & Hammer will team with "People" magazine to sponsor a contest giving cash prizes to 20 coaches whose enthusiasm and skill inspires team members on and off the field.

• RIAA Alleges Rampant Sale Of Fake CDs On Amazon, EBay in Marketing Daily on 08/15/2019
  

  In a recent test sample purchase program, "100% of new box sets offered for sale through eBay or AliExpress in the U.S. were counterfeit."

• Natural Light, Pabst Leap Into Fast-Growing Hard Seltzer Market in Marketing Daily on 08/14/2019
  

  Hard seltzer sales grew 164.3% in July and 200% over the last year, according to new Nielsen data.

• Not Gambling, Exactly: Pre-Season Redskins Telecasts To Offer 'Predictive Gaming' in Marketing Daily on 08/07/2019
  

  The NFL contest lets fans try to predict various game events or player performances: How many touchdowns will the quarterback throw?

• New Milwaukee Hotel Has Cool Art, Arty Performers All Around in Marketing Daily on 08/06/2019
  

  The Saint Kate has set itself up as a space to exhibit original art -- part of a mini-trend in the hotel business.

• Video Games Share Blame For Mass Shootings, Trump, Republicans Claim in Marketing Daily on 08/05/2019
  

  Republicans linked "a video game industry that teaches young people to kill" to the El Paso and Dayton shootings that claimed 31 lives.

• Boen Wine NFC 'Tap the Cap' Gives Consumers In-Store Information in Marketing Daily on 08/02/2019
  

  Purchasers can continue to get other specific info on a wine -- like suggested food pairings -- once they're home.

• Study: Kids Go Online Rather Than Ask Parents For Homework Help in Marketing Daily on 08/01/2019
  

  In a global Lenovo study, 75% of parents say kids are more likely to look up information online than ask for help.

• Dem Candidate Hickenlooper's Ad Puns On Brewer Background in Marketing Daily on 07/31/2019
  

  One supporter in the ad says, "We need a president whose only ties to Moscow are Imperial Russian Stouts."

• Coors Light Goes For Younger Drinker In 'Made To Chill' Campaign in Marketing Daily on 07/30/2019
  

  One spot proclaims Coors Light is "The Official Beer of Being Done Wearing A Bra."

Comments by pj All comments by pj

• Video Games Share Blame For Mass Shootings, Trump, Republicans Claim by P.J. Bednarski (Marketing Daily on 08/05/2019)
  

  Leo, for the very first TV story I ever wrote, I interviewed inmates at a state prison and many of them also said they didn't watch much TV because they had been out on the street being bad guys. 

• Trending! P&G's Toilet Paper That Goes On And On by P.J. Bednarski (Marketing Daily on 06/07/2019)
  

  I'll ask the Pope. 

• Don't Send Memorial Day Emails On The Day Itself, Expert Warns by Ray Schultz (Email Marketing Daily on 05/08/2019)
  

  I don't know why I'm so much more bugged by the idea of Memorial Day sales this year than I have been in the past, but it's kind of ugly, isn't it, that the war sacrifice of American men and women is the occasion for a really great deal on a mattress?  Yes, people picnic on that day and it's the "unofficial" start of summer, but those are informal situations. How about don't send any sale-a-bration emails on Memorial Day. No one in my family has ever died in combat, but if someone did, I think I'd be a little repulsed by the idea that he or she may have died so  that I could get a 2 for 1 deal at the pizzeria.  

• 'Game Of Thrones' Ratings Were Respectable, But Not Epic by Adam Buckman (TVBlog on 04/17/2019)
  

  As Adam is trying to point out, it's all perspective---12.2 millon people watched "The Big Bang Theory" last week. 

• Is Diversity A Bane Or Boom For The Yogurt Culture? by Thom Forbes (Marketing Daily - Top of the News on 04/10/2019)
  

  The types are yogurt are diverse. The color schemes and graphics are not. A very long time ago, Dean Foods entered the yogurt market and put it in black containers. Unheard of!  It really popped in the refrigerator case and Dean did well with it. Somebody should resurrect that idea. (With 306 different types in stores, maybe somebody already has.)

• The Path Retaken by Joe Mandese (MediaPost Weekend on 02/10/2019)
  

  That's fascinating. In upstate NY where I spent a lot of time prior to the election, my wife and I saw lots of similar handmade Trump signs, and even one privately-paid for billboard on I-81 going into Scranton. If people would do THAT, we figured, something was going on. That's partly why when the election neared and everybody I knew was so sure Clinton would win, I was pretty sure it would be a lot closer than many people thought.  

• T-Mobile Ran 4 Ads In The Super Bowl - Why? by Tony Jarvis (Television News Daily on 02/04/2019)
  

   I have never heard of any brand that has used advertising to sway pubic opinion. Is that even legal?

• That 4K TV You Just Bought Is So 2019 by P.J. Bednarski (Marketing Daily on 01/28/2019)
  

  Good one. I wonder where that one person who bought a 3D set is now.

• AT&T Says It's Best -- And Has New Data To Prove It by P.J. Bednarski (Marketing Daily on 01/02/2019)
  

  If you are talking about the 5GE upgrade, I believe if you have a 4G phone, the it ought to automatically start reading 5GE, depending on where you live, probably by the springtime, and I can't see how that would be denied to non-contract subscribers. I think that's what you're asking. Here's an earlier story I wrote: https://www.mediapost.com/publications/article/329808/not-quite-but-close-att-starts-5g-evolution-i.html

• Russian 'News' Company Sues Facebook by Wendy Davis (Digital News Daily on 11/21/2018)
  

  I like this Russian claim: “FAN is a legitimate news organization that adheres to journalistic standards in its publications."What kind of "journalistic standards?"

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