P.J. BEDNARSKI

Articles by pj All articles by pj

• Nielsen Data Says Alcoholic Beverage Sales Through The Roof in Marketing Daily on 04/07/2020
  

  What Americans couldn't grab off the shelves before most stores closed, they've snapped up online, with those alcohol sales up 243% over a year ago.

• Buying A TV Can Be Creative: Samsung Touts DIY Uses For Packaging in Marketing Daily on 04/06/2020
  

  Samsung launches eco-friendly packaging across its pricey Lifestyle TV product line, made with dot-matrix-embedded cardboard that's easy to cut.

• A Quirky Soda Company Detoured By Pandemic Lands At Esports Speedway in Marketing Daily on 04/03/2020
  

  The debut event on March 14 drew 12.1 million minutes watched on the race's YouTube channel.

• Can You Believe It? People Are Talking Again -- On Their Phones! in Marketing Daily on 04/02/2020
  

  The "voice" feature has always been available on cell phones, but was rarely used -- until now, as we seek more human connection.

• Tough Times Ahead For Craft Brewers, Say Experts in Marketing Daily on 03/31/2020
  

  Bar, restaurant closings bad for craft biz since so many breweries sell a high percentage of beer through their taproom or brewpub.

• Jack Daniel's UGC Ad Is Partly Homemade Spot About Staying At Home in Marketing Daily on 03/30/2020
  

  The ad, titled, "With Love, Jack," was created from a pastiche of user-generated footage showing folks bonding while social distancing.

• Huge Spike In Liquor Store Sales, As Americans Are 'Drunking'-in-Place in Marketing Daily on 03/27/2020
  

  Sales rose nearly 1,000% in one day in Pennsylvania, and by other huge percentages in New York and Ohio, according to Womply.

• Where To Find Bud Light: A Pub Service Announcement in Marketing Daily on 03/26/2020
  

  #OpenForTakeout invites companies to list their venue on a website directory so drinkers can reference it to find a place nearby.

• Drive-In Theaters Are Having Their Moment Again, Pending New Restrictions in Marketing Daily on 03/25/2020
  

  Drive-ins may be the perfect alternative for a populace being urged to socialize at a distance.

• Harry's Shave Co. Wants To Help Guys Keep Minds In Good Shape, Too in Marketing Daily on 03/24/2020
  

  Harry's supports a few nonprofit partners, including the Crisis Text Line, a 24/7 service.

Comments by pj All comments by pj

• Cover Story: All The News Barely Fit For Print by Joe Mandese (MediaDailyNews on 03/27/2020)
  

  It's not the front page and it's not such an amazing graphic but the Business page front shows the recent unemployment stats for each of the 50 states and a graphical spike for the stats announced yesterday. Absolutely stunning! Pennsylvania had 378,808 jobless claims last week! (That's more than the population of Pittsburgh!) No other state comes even close to that. Ohio--187,784, California 186,809. Michigan, Minnnesota, North Carolina, New Jersey, Massachusetts. Wow...National media focus on New York City, but look around. 

• Nielsen Reveals 646,000 Program Universe by Joe Mandese (MediaDailyNews on 02/11/2020)
  

  I've been counrting since yesterday and I'm only up to 204,326. It's fun. I just watched "Advanced Horsemanship" on RFD-TV. It was the second of a  two-parter as Scot continued his work with Janet Cotton to get her confidence back up. That was a good one. 

• Good Moos! Joaquin Cow Speech Sparks Headline Creativity by Adam Buckman (TVBlog on 02/11/2020)
  

  God love you, Adam! I think he got caught up in his own passion and mid-sentence was in a panic about how to end the sentence.I didn't know until I searched around that it was Phoenix who convinced the party planners at the Golden Globes to go meatless. Then, the Oscars followed (like sheep!). Their menu was about 70% vegetarian. I read that on the Daily Beast. 

• Are All Disruptor Execs Dirt Bags? by Sarah Mahoney (D2C FYI on 12/30/2019)
  

  There's something telling about these times that we celebrate "disruptors" where once we celebrated "creators." A really great commentary with the best walk-off line of the year, for sure. 

• Kohler's New Smart Toilet Earns CES Sitting Ovation by P.J. Bednarski (Marketing Daily on 01/11/2019)
  

  Dear Mr. Smith, I don't remember if I ever responded to you, but your comments cracked me up. Pun intended. (It took me almost a year to think of THAT?)

• Larry David, Man With A Fortune, Still Curbing His Enthusiasm by Adam Buckman (TVBlog on 12/13/2019)
  

  I wonder if a crabby 72-year old will play different than a crabby guy at middle age?

• 'Rolling Stone' Turns 50-Year-Old Interview Franchise Into Video Series by Sara Guaglione (Publishers Daily on 12/03/2019)
  

  It's amazing that when MTV took over cable, Rolling Stone was absent. It should have been a network, or at the very least an important TV music showcase. 

• Netflix Holiday Sitcom As Bad As Anything Seen Elsewhere by Adam Buckman (TVBlog on 11/22/2019)
  

  If this show seems like a parody, the headline on this column reads like it's from The Onion, and I mean that as a huge compliment!But a laugh track! Oh my!

• Apple Card Charged With Gender Discrimination by Thom Forbes (Marketing Daily - Top of the News on 11/11/2019)
  

  It's kind of funny that confronted with some negative publicity, Goldman told Hansson to "please direct message us." A DM to Goldman Sachs! Obviously, they've put their best bot on it. (Seriously, not a request to CALL?)

• Watchdog Calls Foul On Verizon For Ad Starring Royals Manager Ned Yost by Wendy Davis (Digital News Daily on 09/05/2019)
  

  I'm all for watchdogs but this Verizon ad featuring Ned Yost seems to be blatantly honest to me. How the BBB could reach its conclusion is beyond me. He fell 22 feet from a tree. Trees are pretty much always above ground level. When you fall from one you land at ground level. Without a phone, Yost makes clear, he would probably be dead. Read the Kansas City Star and Ned Yost's accoiunts. https://www.kansascity.com/sports/mlb/kansas-city-royals/article184354778.html

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