P.J. BEDNARSKI

Articles by pj All articles by pj

• Van Gogh Artwork Will Hang With Owners Of Samsung's 'Frame' TV in Marketing Daily on 09/24/2018
  

• T-Mobile/Sprint Would Compete With Cable ISPs If Merger OKed in Marketing Daily on 09/21/2018
  

  That plan might make the idea of the merger more attractive to regulators.

• #Seeing Is Better Is New Pitch For Lenovo's Smart Display Device in Marketing Daily on 09/20/2018
  

  "We are looking for people who already own a voice assistant device who are already actively looking to upgrade," according to the agency.

• Fill-Er-Up, Phil: GasBuddy Sets Punny Promo in Marketing Daily on 09/19/2018
  

  Call Phil Knight! Phil Collins! Former Nike CEO and the rock star could meet up at an L.A. gas station giving out free fill-ups.

• 'Beyond ShippING' Spots Capture The Excitement (Or Not) Of UPS Store in Marketing Daily on 09/18/2018
  

  The UPS Store launches BeyondShippING ad campaign with a series of self-effacing spots.

• Such A (Reasonable) Deal: Sinemia Offers Film Pass For $30 A Month in Marketing Daily on 09/17/2018
  

  The stream of bad news about MoviePass might be a form of advertising for Sinemia.

• Young SVOD Subscribers Brand-Loyal Bunch in Marketing Daily on 09/14/2018
  

  But loyalty can fade when SVODs increase rates, with upswings of $6-10 deadly -- half are likely to quit, according to Morning Consult.

• Ashley Madison Parodies Kaepernick's Nike Ad in Marketing Daily on 09/13/2018
  

  The Ashley Madison version says, "Believe in something. Even if it means sacrificing nothing."

• Hasbro Makes Deal For Fortnite Nerf Guns, Monopoly Spinoff in Marketing Daily on 09/11/2018
  

  The real-life version of Fornite weapons will launch next spring; the board game, next month.

• 5G: AT&T Expands Mobile Rollout; Verizon Touts Its Fixed Service in Marketing Daily on 09/10/2018
  

  AT&T says its service will be ready for 5G mobile in a dozen cities by year's end.

Comments by pj All comments by pj

• Bite-Sized Mobile Viewing Pitches TV In A New Way by Wayne Friedman (TV Watch on 08/08/2018)
  

  You're probably mostly right, Ed. But producers could script short program segments that could do it at scale; that banter on "NCIS" gets extended; the more or less incidental kitchen conversation on a sitcom gets fleshed out; or you reinvent a soap opera for younger viewers that also works as its own program, pieced together from the daily separate encounters. This isn't exactly a new idea: Fox introduced "mobisodes" in 2004 (it did one minute segments from "24) and others revived or copied the idea. In fact Verizon's Go90 did it, with no one watching. That ended way back. . . at the end of July. 

• What Serves The Public Conversation Best by Joe Mandese (Red, White & Blog on 08/08/2018)
  

  Joe, it seems to me volume creates/allows social media to avoid responsibility. There's so much posted to YouTube and Facebook, they at best they have had a  "stop it once it already happened" policy, something like Nancy Pelosi's distorted quote, "We have to pass the bill so that you can find out what is in it" re Obamacare. Broadcasters, I guess, still fear regulation and that keeps really offensive stuff off TV, and they're dying. Cable with no regulation except the marketplace that can lead to real disconnects, pushes boundaries. But the Internet has until now celebrated its lack of judgment or accountability, fortified by just how much gets put up there. There's no accounting for taste. That's how lots of digital entrepreneurs got rich.

• Papa John's' PR Crisis Explodes As Schnatter Resigns by Karlene Lukovitz (Marketing Daily on 07/12/2018)
  

  I'd like to order 1 large racist pizza chain founder to go  

• 'Sharp Objects' Offers The Worst Our World Has To Offer by Adam Buckman (TVBlog on 07/06/2018)
  

  Oh, that TV could find some happy medium. In the fading episodic days of network TV, everything got wrapped up in one hour, and the star of the detective/cop/doctor/lawyer show once again escaped death/disgrace/defeat for another week. Impossibly heroic! Now, the limited series contains only one crime or situation and so we get a lot of back story, flashback, macabre sad sidestories, mostly silent stars, sadness

• U.S. Leads In Data Buys For Back-To-School Campaigns by Laurie Sullivan (Digital News Daily on 07/06/2018)
  

  Thank God you were talking about LAST year back to school. I was in a store (brick, door, people, shelves) yesterday and saw their back to school display and it is July 6. 

• Jell-O Launches Line of Edible Toys by Karlene Lukovitz (Marketing Daily on 06/27/2018)
  

  I see a line of millennials at the jello counter.

• P&G Launching Diversity And Inclusion Efforts Supporting #SeeHer by Thom Forbes (Marketing Daily - Top of the News on 06/19/2018)
  

  Thom, i was reading the PR statement and read this: "To address these issues, P & G has called for an ambition to achieve 100% accurate and positive portraits of women in the advertising and media sector."I don't know what that means. Do you?

• P&G Launching Diversity And Inclusion Efforts Supporting #SeeHer by Thom Forbes (Marketing Daily - Top of the News on 06/19/2018)
  

  Thom, i was reading the PR statement and read this: "To address these issues, P & G has called for an ambition to achieve 100% accurate and positive portraits of women in the advertising and media sector."I don't know what that means. Do you?

• Fewer TV Ads Translates Into Smaller Viewer Growth by Wayne Friedman (Television News Daily on 06/11/2018)
  

  What would have been a good response? It seems that 7% more is good out of the gate. What did they think? 50% 25% ?. That's ridiculous unless the programming quaility was also improved by a similar amount. If it's the same old same old, no wonder it's not a higher number. The proposition the networks give viewers for many of its show is: Will you watch this program even if you don't like it much if we don't interrupt it too many times for commercials? 

• Coke A Sponsor For New Russia Cup E-Gamer World Cup Tourney by P.J. Bednarski (Marketing Daily on 05/07/2018)
  

  I'm embarrassed I didn't know that and I'm glad you told me. 

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