P.J. BEDNARSKI

Articles by pj All articles by pj

• Bud Light Seltzer's Ugly Sweater 12-Pack Gives Holidays Some New Flavors in Marketing Daily on 10/28/2020
  

  The seltzer, third-best-selling in the category, will temporarily add three flavors: Apple Crisp, Peppermint Pattie and Ginger Snap.

• 'Un-carrier' T-Mobile Relaunches Its Un-cable TVision Streaming Service in Marketing Daily on 10/27/2020
  

  Relaunched TVision seeks to take on existing vMVPD options with lower-priced package options.

• P&G Gets Added COVID-19-Fighting Approval For High-Flying Micoban 24 in Marketing Daily on 10/26/2020
  

  That's an important seal of approval that only a few other products, including Lysol, can claim.

• Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well in Marketing Daily on 10/25/2020
  

  If you ask CMO Lesya Lysyj for an important ingredient in Boston Beer's success, she'll say it's operating with a lot of intuition.

• Start-Up Proudly Sells Product To Throw Out In A Few Weeks in Marketing Daily on 10/22/2020
  

  Goodwell Co. is now proclaiming in its first-ever ad campaign that it sells "Toothbrushes that don't last."

• P&G's Pritchard Ties Ad Reform To Its Stand On Social Issues in Marketing Daily on 10/21/2020
  

  "Social media is about 5% of P&G marketing spending, but it's 150% of our problems," he said.

• It's Sober October, But That May Be Tougher Challenge This Year in Marketing Daily on 10/20/2020
  

  The COVID-19 crisis changed the landscape, with alcohol consumption way up this year.

• 1800 Tequila Is Now Official Brand Of L.A. Rams. Next, Morton's Salt? in Marketing Daily on 10/19/2020
  

  The 1800 Tequila tie-ins to the team include the #1800PlayForSweeps, a contest in which fans can win $1,800 worth of Rams merchandise.

• Degree Deodorant OOH Campaign Urges You To Exercise -- It's Good For Business in Marketing Daily on 10/16/2020
  

  Of course, exercise creates sweat -- and that's Degree's sweet spot, so to speak.

• Oh, That's Ill! Mucinex Launches Clothing Line Called 'Sickwear' in Marketing Daily on 10/15/2020
  

  Sickwear aims for a more stylish flu with six gender-neutral clothing items like the blue silk Zzzimono wraparound.

Comments by pj All comments by pj

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--I don't think we've met for all the years I've contributed to MediaPost, and that's a familiar circumstance  and fact of journalism in an internet/cellphone/COVID-19 era. Writers don't meet or get to know the other brilliant colleagues around them. So Thom, while I hardly know ye, I will miss ye and all that you know. Good luck out there in the real world.

• Gannett Media Corp. CEO Post Eliminated, Paul Bascobert Out by Sara Guaglione (Publishers Daily on 06/19/2020)
  

  Sometimes when news corporations eliminate positions, it means they're going to hire somebody else and give him/her the same job with a slightly different title and some slighly diferent duties. New Gannett chief will be TOP Executive Of Company and duties will include Choosing The Comics, which the CEO NEVER did. And that person will be paid half as much

• Twitter Would Like Users To Be Better Informed by Gavin O'Malley (Mobile Insider on 06/10/2020)
  

  What next? Educating voters? 

• Peyton Manning Has Starring Role For Michelob Ultra This Sunday by P.J. Bednarski (Marketing Daily on 05/21/2020)
  

  I don't know if that's a trend for all of modern marketing journalism, but it's my omission this time, and you're right. It should be there. The creative was done by Wieden +Kennedy New York.  Now, I'll see if I can get my editor to slip it in to the story, which will make these two comments perplexing (or revealing) to subsequent readers. Thanks.  

• Cover Story: All The News Barely Fit For Print by Joe Mandese (MediaDailyNews on 03/27/2020)
  

  It's not the front page and it's not such an amazing graphic but the Business page front shows the recent unemployment stats for each of the 50 states and a graphical spike for the stats announced yesterday. Absolutely stunning! Pennsylvania had 378,808 jobless claims last week! (That's more than the population of Pittsburgh!) No other state comes even close to that. Ohio--187,784, California 186,809. Michigan, Minnnesota, North Carolina, New Jersey, Massachusetts. Wow...National media focus on New York City, but look around. 

• Nielsen Reveals 646,000 Program Universe by Joe Mandese (MediaDailyNews on 02/11/2020)
  

  I've been counrting since yesterday and I'm only up to 204,326. It's fun. I just watched "Advanced Horsemanship" on RFD-TV. It was the second of a  two-parter as Scot continued his work with Janet Cotton to get her confidence back up. That was a good one. 

• Good Moos! Joaquin Cow Speech Sparks Headline Creativity by Adam Buckman (TVBlog on 02/11/2020)
  

  God love you, Adam! I think he got caught up in his own passion and mid-sentence was in a panic about how to end the sentence.I didn't know until I searched around that it was Phoenix who convinced the party planners at the Golden Globes to go meatless. Then, the Oscars followed (like sheep!). Their menu was about 70% vegetarian. I read that on the Daily Beast. 

• Are All Disruptor Execs Dirt Bags? by Sarah Mahoney (D2C FYI on 12/30/2019)
  

  There's something telling about these times that we celebrate "disruptors" where once we celebrated "creators." A really great commentary with the best walk-off line of the year, for sure. 

• Kohler's New Smart Toilet Earns CES Sitting Ovation by P.J. Bednarski (Marketing Daily on 01/11/2019)
  

  Dear Mr. Smith, I don't remember if I ever responded to you, but your comments cracked me up. Pun intended. (It took me almost a year to think of THAT?)

• Larry David, Man With A Fortune, Still Curbing His Enthusiasm by Adam Buckman (TVBlog on 12/13/2019)
  

  I wonder if a crabby 72-year old will play different than a crabby guy at middle age?

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