P.J. BEDNARSKI

Articles by pj All articles by pj

• Starbucks To Open 'Signing Store' Near Gallaudet in Marketing Daily on 07/19/2018
  

  It will also incorporate aspects of Deaf Space, an architectural concept pioneered by campus planners at Gallaudet University.

• What Goes Around Is Coming Around: Big Growth For 360-Degree Video in Marketing Daily on 07/17/2018
  

  North America makes up about 40% of the market. Big users of 360 video include real estate agents, hotels and tourism agencies.

• Millennials Want Brands With Values, But, Really, A Good Deal More in Marketing Daily on 07/16/2018
  

  "Millennials, like older generations, just want reliable, well-priced goods. Factors like ethical standards or transparency are important to some."

• Restaurant High Tech Will Be $300B Revenue Source By '25 in Marketing Daily on 07/13/2018
  

  While restaurants may be thinking about new menu items, that may be small potatoes compared to how rapidly changing technology will create new consumer demands.

• Sprint Now Has Unlimited Number Of Unlimited Plans, Too in Marketing Daily on 07/12/2018
  

  To help sell it, Sprint is launching a commercial in which a chorus apologizes to 50,000 John Smiths for heretofore not offering buckets of unlimited plans.

• New Dollar Shave Club Video Celebrates Diversity, With A Clean Shave in Marketing Daily on 07/11/2018
  

  There's a new digital generation that may have not yet discovered DSC can give them "everything they want a few times a year," CEO Michael Dubin tells "Marketing Daily."

• Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week in Marketing Daily on 07/10/2018
  

  Parks Associates analyst Hunter Sappington advises marketers to jump in now while the getting is good in order to secure content rights to key events.

• Hong Kong Pitches Visitor Sweepstakes Prior To New 'Skyscraper' Flick in Marketing Daily on 07/09/2018
  

  Winners get round-trip tickets to the city aboard Cathay Pacific Airways and three days at the luxurious Peninsula Hong Kong.

• Whoop Strap To Let Fans Track Tour de France Racer's Biometrics Online in Marketing Daily on 07/06/2018
  

  The data, available in real time to Whoop site subscribers (and later to others), should impress Whoop's target audience of serious athletes.

• Survey: Consumers Not Too Smart About Smart TV 'Spying' in Marketing Daily on 07/05/2018
  

  For instance, 61% of those with Vizio sets weren't sure if their smart TV collected data, and 21% said they were not being monitored. Only 8% knew that they were being monitored and had agreed to the terms, 7% knew but didn't remember agreeing, and just 3% knew and disabled the mechanism.

Comments by pj All comments by pj

• Papa John's' PR Crisis Explodes As Schnatter Resigns by Karlene Lukovitz (Marketing Daily on 07/12/2018)
  

  I'd like to order 1 large racist pizza chain founder to go  

• 'Sharp Objects' Offers The Worst Our World Has To Offer by Adam Buckman (TVBlog on 07/06/2018)
  

  Oh, that TV could find some happy medium. In the fading episodic days of network TV, everything got wrapped up in one hour, and the star of the detective/cop/doctor/lawyer show once again escaped death/disgrace/defeat for another week. Impossibly heroic! Now, the limited series contains only one crime or situation and so we get a lot of back story, flashback, macabre sad sidestories, mostly silent stars, sadness

• U.S. Leads In Data Buys For Back-To-School Campaigns by Laurie Sullivan (Digital News Daily on 07/06/2018)
  

  Thank God you were talking about LAST year back to school. I was in a store (brick, door, people, shelves) yesterday and saw their back to school display and it is July 6. 

• Jell-O Launches Line of Edible Toys by Karlene Lukovitz (Marketing Daily on 06/27/2018)
  

  I see a line of millennials at the jello counter.

• P&G Launching Diversity And Inclusion Efforts Supporting #SeeHer by Thom Forbes (Marketing Daily - Top of the News on 06/19/2018)
  

  Thom, i was reading the PR statement and read this: "To address these issues, P & G has called for an ambition to achieve 100% accurate and positive portraits of women in the advertising and media sector."I don't know what that means. Do you?

• P&G Launching Diversity And Inclusion Efforts Supporting #SeeHer by Thom Forbes (Marketing Daily - Top of the News on 06/19/2018)
  

  Thom, i was reading the PR statement and read this: "To address these issues, P & G has called for an ambition to achieve 100% accurate and positive portraits of women in the advertising and media sector."I don't know what that means. Do you?

• Fewer TV Ads Translates Into Smaller Viewer Growth by Wayne Friedman (Television News Daily on 06/11/2018)
  

  What would have been a good response? It seems that 7% more is good out of the gate. What did they think? 50% 25% ?. That's ridiculous unless the programming quaility was also improved by a similar amount. If it's the same old same old, no wonder it's not a higher number. The proposition the networks give viewers for many of its show is: Will you watch this program even if you don't like it much if we don't interrupt it too many times for commercials? 

• Coke A Sponsor For New Russia Cup E-Gamer World Cup Tourney by P.J. Bednarski (Marketing Daily on 05/07/2018)
  

  I'm embarrassed I didn't know that and I'm glad you told me. 

• Bud's Super Bowl Ad Highlights Its Disaster-Relief Efforts by Karlene Lukovitz (Marketing Daily on 01/26/2018)
  

  It's not much of a switch from Budweiser to water. . . 

• Keurig Apologizes For 'Taking Sides' On 'Hannity,' No Word On Future Spots by Wayne Friedman (TV Watch on 11/14/2017)
  

  So now it's okay to sexualy harass/assault women and continue to enjoy the yummy taste of Keurig?  Another chapter from the fat book, "Profiles In Just a Smidgen of Courage."

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