P.J. BEDNARSKI

Articles by pj All articles by pj

• Storyblocks Stock Video Starts 'Queer Spaces And Faces' To Show Real LGBTQ Life in Marketing Daily - Top of the News on 05/18/2021
  

  The authenticity of the video scenes is what makes Queer Spaces and Faces a new spin on the subject, according to Storyblocks.

• A Crossover? Spindrift Sparkling Water Adds Alcoholic Version in Marketing Daily on 05/14/2021
  

  Unlike other major hard seltzers, Spindrift Spiked uses water and "only real ingredients and not synthetic flavors, sweeteners or additives," it boasts.

• No Kidding: Download A New Oven Feature On Your Old GE Stove, Free Of Charge in Marketing Daily on 05/13/2021
  

  Owners can upgrade their smart oven models by downloading the GE No-Preheat Air Fry feature onto their phones.

• New Claritin Initiative Aims To Convince Kids The Outside Is Really 'Un-Boring' in Marketing Daily on 05/12/2021
  

  The brand has arranged for an advisory board of experts to come up with fun outdoor activities parents can suggest to their kids.

• Miller Plans To Launch Competing Seltzers Into 'Oblivion' in Marketing Daily - Top of the News on 05/11/2021
  

  "Miller is unapologetically 'about' beer. The only way we will ever launch a [hard] seltzer is if we're launching it into oblivion," says company VP.

• Degree's New 'Inclusive' Is Roll-On For People With Disabilities in Marketing Daily - Top of the News on 05/10/2021
  

  Degree Inclusive is in beta test, and includes such features as a hooked design for one-handed usage, and magentic closure.

• 'Talking' Coors Beer Can Lauds Drinkers For Healthy Baby Steps in Marketing Daily on 05/06/2021
  

  The Coors Pure tag is, "It's organic -- but chill about it," so ad shows woman who went for "a walk/run" instead of jog.

• In New Campaign, Barefoot's Different Products All Walk The Same Walk in Marketing Daily on 05/05/2021
  

  Brand's first big product push since pandemic highlights all products with the same Barefoot With Us invitation and ad campaign.

• What's Sillier? Turtle Racing, Or Creating A 'Champagne of Beers' Region? in Marketing Daily - Top of the News on 05/05/2021
  

  Imitating the French, Miller High Life aims to have the area around its brewery in Milwaukee designated "The Champagne of Beers Region."

• Tylenol's Women-Led Salute To Moms After A Very Tough Year On The Job 24/7 in Marketing Daily on 05/03/2021
  

  Ad marks the anniversary of mothers' overtime ordeal.

Comments by pj All comments by pj

• From 'That '70s Show' To 'That '90s Show': A Chronology by Adam Buckman (TVBlog on 01/17/2023)
  

  Adam, I appreciate your reviews when they hammer/attack or just tweak producers for puerile sex jokes. I wonder if the writers put the jokes in because they just want to, or because they think they should put them in, or if Netflix (or any other provider) demands them. HBO, in the old days, used to inject nudity into shows, it seemed, mainly to keep reminding people it wasn't television--it was HBO, as the slogan went. It would be interesting to hear true answers to these questions. I don't think we ever will which I suppose is why they're never asked. 

• Does Elon Musk Still Hate Advertising? by Joe Mandese (MediaDailyNews on 10/28/2022)
  

  After Musk's incendiary tweet about Paul Pelosi, don't you think it's time for advertisers and users-- including journalists--to quit Twitter? 

• Aldi Debuts Teeny-Tiny Billboards by Sarah Mahoney (Marketing Daily on 10/17/2022)
  

  Old time shavers knowThose tiny boards aren't newWhen they were kidsThoes little signsAre what Burma-Shave did

• With 'Live Your Luxury,' Neiman Marcus Aims For Un-Stuffiness by Sarah Mahoney (Retail Insider on 08/31/2022)
  

  I know several women who wear dresses with 12-foot trains and matching gloves while crouching at a diving board. They are usually waiting for someone to say, "OK, just forget it. I'll sweep the damn pool." 

• If You Make News Here, You Will Make It Everywhere by Joe Mandese (TVBlog on 04/13/2022)
  

  I would think most people scattered around the United States find it remarkable how 6-inch snowfalls, freak 100-degree days, deadly apartment fires, and remarkable rookie pitchers are much more newsworthy and significant when they happen in New York than they are if they happen somewhere anywhere else. 

• Guinness Puts Irish Smile On For St. Paddy's Day Pandemic Part II by P.J. Bednarski (Marketing Daily on 03/12/2021)
  

  You're right. If you put an O' before my last name I might sound like I have Irish roots. But I do drink, so you'd think I'd know something like this. The St. Patty's reference in the headline has been changed. For readers, attached is an AP style discussion about it. Thanks Adam!  https://www.facebook.com/apstylebook/posts/today-is-formally-called-st-patricks-day-also-known-as-st-paddys-day/186953558014081/

• Old Spice's New Way To Build CPG Experiences by Sarah Mahoney (Marketing Daily on 02/17/2021)
  

   Two things I had no use for when I was college age: barber shops and Old Spice merchandise. Things change.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Thom--I don't think we've met for all the years I've contributed to MediaPost, and that's a familiar circumstance  and fact of journalism in an internet/cellphone/COVID-19 era. Writers don't meet or get to know the other brilliant colleagues around them. So Thom, while I hardly know ye, I will miss ye and all that you know. Good luck out there in the real world.

• Gannett Media Corp. CEO Post Eliminated, Paul Bascobert Out by Sara Guaglione (Publishers Daily on 06/19/2020)
  

  Sometimes when news corporations eliminate positions, it means they're going to hire somebody else and give him/her the same job with a slightly different title and some slighly diferent duties. New Gannett chief will be TOP Executive Of Company and duties will include Choosing The Comics, which the CEO NEVER did. And that person will be paid half as much

• Twitter Would Like Users To Be Better Informed by Gavin O'Malley (Mobile Insider on 06/10/2020)
  

  What next? Educating voters? 

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