The retailer enlists "Ginny & Georgia" star Antonia Gentry to front its new campaign, built around a 20-minute film.

Deloitte sees ecommerce adding $310 billion, as shoppers return to pre-pandemic norms.

New creative focuses on the blue-collar heroes building the Buffalo Bills' Highmark Stadium.

Primark's U.S. head of marketing on building brand awareness from (almost) zero.

The company's new campaign uses therapy humor to show how personal stylists can fix fashion's biggest pain points.

Athletes Trinity Rodman and Jeremiah Smith front a new campaign blending retro style with social-first shopping.

With avalanches, snakes, and a five-year plan, the outdoor clothing company gives up on playing it safe.

The back-to-school launch expands the retailer's push on national brands.