The back-to-school launch expands the retailer's push on national brands.

Early birds are winning the deals. Target, Kohl's and other retailers face a tough back-to-school curve.

As the retailer battles back from C-suite chaos, it hopes Ellie Kemper's comedic touch will win back bargain-hunting loyalists.

The furniture retailer hopes the social media push will help it attract higher-income shoppers.

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than expected.

As beauty and grocery sales slip, new research from Coresight shows essentials taking the lead, and consumers getting more cautious.

New research from Saks shows financial security is trumping fashion, and even the biggest brands are feeling it.

As competition heats up, the retailer leans into joy - not pressure - with a full-funnel rethink

Nom Nom's new campaign targets a fretful audience of dog owners worried about their pets' mental health.