A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow?

After nearly 140 years of plies and pop culture cameos, the iconic dance brand is getting a new owner -- and a shot at the mainstream spotlight.

With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe's is testing new ways to reach both professionals and future DIYers.

Retailer's new campaign uses digital clones of human models. Is this innovation, cost-cutting -- or the future of fashion branding?

As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley bets big on YouTube -- and learns what that channel can't do.

With "What Do I Wear to This Thing?," the retailer helps men laugh at -- and make sense of -- the confused world of modern fashion.

The retailer believes its new app is more a DIY pal than just another bot.

Lovesac's first product expansion in 24 years leans into wellness and modularity, without sacrificing style.

With Muse, Wayfair is testing a new way to shop -- one where images, not words, lead the way to finding the perfect piece.