As consumer anxiety climbs, authenticity and self-reliance aren't just brand values -- they're coping strategies.

Times are still hard in mattresses, but the company's new CMO sees early signs of a bounce back.

With its new campaign, the retailer leans on humor and affordable fixes at a moment when dream homes feel far away.

Consumers have the gloomiest view of the economy since 1997 and are looking for new ways to find value.

ICSC sees holiday sales rising up to 4%, with shoppers eager for connection and deals.

Kearney data shows store loyalty collapsing as shoppers chase better prices, forcing retailers to rethink holiday strategies.

From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers favor low price and fast novelty.

The retailer enlists "Ginny & Georgia" star Antonia Gentry to front its new campaign, built around a 20-minute film.

Deloitte sees ecommerce adding $310 billion, as shoppers return to pre-pandemic norms.