Continuing its month-long NewFront parade, AOL.com on Tuesday is expected to roll out out a new video strategy, along with a slate of new programming partners.

Combining the best of all media channels, Web TV is attracting more consumers than ever. As such, a full 25% of consumers plan to buy a connected TV in the next 12 months.

Tremor Video on Wednesday announced the appointments of Christine Kubisztal and Kevin Blaine as directors of the company's Midwest and West Coast enterprise sales teams.

AwesomenessTV, the multichannel YouTube outfit acquired last year by DreamWorks Animation, is acquiring Big Frame, another YouTube network of more than 300 channels,for $15 million. Together, the entities claim they will reach 80 million subscribers and amass nearly 1 billion views a month.

Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its operations. While the deals are not exclusive -- Google will continue to offer comScore's vCE ratings to advertisers and agencies that want to conduct business on that data -- the new agreements will enable Google to guarantee video advertising buys utilizing the currency of the buyer's choice. As part of the agreements, Nielsen's Online Campaign Ratings will also be integrated into Google's ad serving platform DoubleClick.

Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full confession, Google's video unit manufactures the success of every viral sensation -- from Gangnam Style to the Harlem Shake -- from a secretive Trends Laboratory.

Yahoo appears to making a fresh push to challenge YouTube's supremacy in online video as rumors about potential acquisitions and other deals heat up. The latest has Yahoo in talks to acquire video syndication service News Distribution Network for $300 million.

Leading into the NewFronts, AOL hopes to wow advertisers with its first long-form video series, Connected. For the effort, AOL has hired Israeli-based production firm Koda Communications to bring the franchise to New York.