• September 26, 2013

ZenithOptimedia, part of the giant Publicis Groupe today announced the global launch of VideoLab, which it describes as a consultancy program to improve integrated communications strategies for clients.

VideoLab will work closely with ZenithOptimedia’s strategy, creation and deployment arm, called Moxie.

The lab will conduct workshops teaching clients how best to use online video content, and how to best use sites like YouTube and increase video “shares” by consumers.  

VideoLab was developed by Newcast, which is ZenithOptimedia’s specialist branded content network, in a collaboration with YouTube and Wildfire, Google’s social marketing software provider.  The workshop sessions will take place in London and New York.