Adrian Goodsell
Member since August 2015Contact Adrian- Director of Entertainment and Media Strategy 360i
- LinkedIn: https://www.linkedin.com/pub/adrian-goodsell/1/aa8/b5b
- Twitter: @adigoodsell
- New York
- 11205 USA
I'm Director of Strategy for Entertainment and Media at 360i, based out of our NYC office. I oversee work across all of our TV entertainment clients and brands.
Articles by Adrian All articles by Adrian
- Understanding The Data Is The Only Way To Win in
Marketing: Entertainment on
10/29/2015
We've been in an age of entertainment overabundance for a while now; an age of choice where non-linear, on-demand consumption across platforms and devices is absolutely the norm. The Internet has meant that content and convenience have become king at the expense of the networks.
- Harnessing The Power Of TV Fandoms To Create A Hit Show in
Marketing: Entertainment on
08/18/2015
In this age of cultural obsession, entertainment marketers are in a rare, enviable position. They operate in a vertical where genuinely passionate television fandoms form unbelievably quickly, sometimes in a matter of weeks. By understanding the TV fandom phenomenon, the importance of investing in this group, and how doing so can empower fans to feel like part of something bigger, marketers can drive evangelism, and ultimately tune-in.
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