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Adrian Goodsell

Member since August 2015Contact Adrian

I'm Director of Strategy for Entertainment and Media at 360i, based out of our NYC office. I oversee work across all of our TV entertainment clients and brands.

Articles by Adrian All articles by Adrian

  • Understanding The Data Is The Only Way To Win  in Marketing: Entertainment on 10/29/2015

    We've been in an age of entertainment overabundance for a while now; an age of choice where non-linear, on-demand consumption across platforms and devices is absolutely the norm. The Internet has meant that content and convenience have become king at the expense of the networks.

  • Harnessing The Power Of TV Fandoms To Create A Hit Show in Marketing: Entertainment on 08/18/2015

    In this age of cultural obsession, entertainment marketers are in a rare, enviable position. They operate in a vertical where genuinely passionate television fandoms form unbelievably quickly, sometimes in a matter of weeks. By understanding the TV fandom phenomenon, the importance of investing in this group, and how doing so can empower fans to feel like part of something bigger, marketers can drive evangelism, and ultimately tune-in.

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