Carolyn Corda

Articles by Carolyn All articles by Carolyn

• Why Most Consumer Data Advice Doesn't Work For Travel Brands in Marketing Insider on 12/04/2018
  

  Certain behaviors make it hard for travel companies to use data: Purchases are often paid for by someone else (work), or packed with emotion (leisure.)

• 'First Class' Marketing Relies On Customer Experience in Marketing: Travel on 08/24/2015
  

  Google put rumors to rest in mid-July, unveiling its direct-booking interface, which allows consumers to find and book hotels on Google maps without leaving the Google environment. This latest advance is just one reason the online travel-booking business is getting more competitive. Other new entrants such as Amazon and TripAdvisor are flexing their muscles too, while established players like Expedia and Priceline consolidate.

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