Articles by Carolyn All articles by Carolyn
- Why Most Consumer Data Advice Doesn't Work For Travel Brands in
Marketing Insider on
12/04/2018
Certain behaviors make it hard for travel companies to use data: Purchases are often paid for by someone else (work), or packed with emotion (leisure.)
- 'First Class' Marketing Relies On Customer Experience in
Marketing: Travel on
08/24/2015
Google put rumors to rest in mid-July, unveiling its direct-booking interface, which allows consumers to find and book hotels on Google maps without leaving the Google environment. This latest advance is just one reason the online travel-booking business is getting more competitive. Other new entrants such as Amazon and TripAdvisor are flexing their muscles too, while established players like Expedia and Priceline consolidate.
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