With more than 20 years of experience in the healthcare sector, Mr. Heinold leads the new PDR. Prior to joining PDR, he was the CEO of LDM Group—which he grew to be a market leader in Patient and Healthcare Provider communications connecting prescribers, patients and pharmacists.During his tenure, LDM created the industry's largest EMR aggregated network with unsurpassed ability to deliver healthcare information to prescribers and patients directly in workflow.Prior to that, Mr. Heinold held the position of National Vice President of Sales and Operations for Catalina Marketing Corporation where he expanded the role of targeted, behavior-based, patient messaging at the pharmacy point-of-dispensing. Earlier, he held various executive positions at Novartis including: Global Marketing, Marketing, Sales, and Operations. Mr. Heinold is a member of the Board of Directors for the Point of Care Communication Council, a member of the Board of Advisors to Patients Matter and holds an MBA from Columbia Business School. Mr. Heinold has recently been recognized as one of 2015's Most Influential People in the Healthcare Industry by the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) Awards.
- The Secret To Adherence: Stick To It! in
Marketing: Health on
08/26/2015
Adherence is one of the hottest topics in our industry today, largely because we're becoming more aware of the fact that it's one of the biggest stumbling blocks facing us. We know, for instance, that
about a third of first-time prescriptions don't get filled, and about 50% of patients don't take medications exactly as prescribed.