John Burn

Member since August 2014Contact John

Multicultural Marketing Geometry Global
350 North Orleans, Suite 1212
Chicago Illinois
60654 USA

John Burn Marante lives in Chicago and is part of the Shopper Marketing leadership team within Geometry Global, part of the WPP group and the largest global activation and shopper marketing agency in the world.

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Driving Back-to-School Sales With a Culturally Sensitive Path-to-Purchase Model in Engage:Hispanics on 08/28/2015
Did you know that Hispanics are twice as likely as non-Hispanic whites and African-American shoppers to start planning their back-to-school shopping soon after their children begin summer break? And whites are twice as likely as Hispanics to start planning back-to-school shopping once they get a list from their children's teachers.

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