John Burn
Member since August 2014Contact John- Multicultural Marketing Geometry Global
- 350 North Orleans, Suite 1212
- Chicago Illinois
- 60654 USA
John Burn Marante lives in Chicago and is part of the Shopper Marketing leadership team within Geometry Global, part of the WPP group and the largest global activation and shopper marketing agency in the world.
Articles by John All articles by John
- Driving Back-to-School Sales With a Culturally Sensitive Path-to-Purchase Model in
Engage:Hispanics on
08/28/2015
Did you know that Hispanics are twice as likely as non-Hispanic whites and African-American shoppers to start planning their back-to-school shopping soon after their children begin summer break? And whites are twice as likely as Hispanics to start planning back-to-school shopping once they get a list from their children's teachers.
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