Anupam TewariMember since July 2015Contact Anupam
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Anupam is a brand and advertising strategy consultant with years of senior executive experience working for advertising agency networks across N. America including Havas, Ogilvy, Y&R, and DDB. He has developed advertising campaign strategies on numerous blue chip brands, such as Land Rover, Lexus, IBM, Oppenheimer Funds, and Hilton Hotels.
Articles by Anupam All articles by Anupam
- Let's Not Allow Fragmented To Mean Fractured in
Marketing Insider: Cross-Channel on
Leading brands conceive of, and create, brand experiences that seem all too discrete; too specific to their media environments and platforms, and less-aligned to their core brand positioning or value proposition.
Comments by Anupam All comments by Anupam
- Mobile Isn't Just Another Screen
(Marketing Daily on
Truly so. Mobile is distinct, and there should be an 'architecture' for how we build communications for it, with relevance to the uniqueness of the experience on the 'medium.'
- Let's Not Allow Fragmented To Mean Fractured
(Marketing Insider: Cross-Channel on
Indeed, Michael. Thanks. As you rightly say, "generalism and horizontally has never been more important." And, to that, might one add, never losing sight of brand purpose and truths could help steer better across channels and environments. Looking forward to reading the piece you've linked.