- Matching Ads With Emotional Context To Programming: Wurl's AI Approach
MediaDailyNews, Charlene Weisler - Thursday, June 27, 2024
Aligning an ad's emotion to the content's emotion, brands can improve view ...
- The Upfront Evolution Explained: Q&A With DeadLizard's Todd Reinhart
MediaDailyNews, Charlene Weisler - Friday, April 26, 2024
"The key drivers of change over time are storytelling, technology and resources ...
- Conservatives Lured By 'New,' Rather Than 'Improved' Product Messaging
Marketing Daily, Charlene Weisler - Monday, January 8, 2024
In other research from recent CLIK Conference, consumers found smaller, more freque ...
- Preparing The Media Industry's Next Generation: Future Now's Founder Margaret Kim
MediaDailyNews, Charlene Weisler - Wednesday, August 9, 2023
Kim advises students to "learn about the industry, connect with leaders ...
- Building Global CTV Apps: Q&A With Norigin's Ajey Anand
MediaDailyNews, Charlene Weisler - Tuesday, May 23, 2023
"Increasing the times spent on apps alongside good content is the goal ...
- TV Of Tomorrow 2023: Q&A With Tracy Swedlow, Event Co-Exec Producer
MediaDailyNews, Charlene Weisler - Wednesday, May 3, 2023
Tracy Swedlow, co-exec producer of TV of Tomorrow and CEO, TMRW Corp ...
- Using AI To Translate Human Language Into Data: Q&A With Inuvo's Melodie Du
MediaDailyNews, Charlene Weisler - Tuesday, April 18, 2023
Inuvo has created a language-model-based, generative AI capable of identifying the wor ...
- The Ultimate Interview: ChatGPT Forecasts Some Media Trends
MediaDailyNews, Charlene Weisler - Wednesday, March 1, 2023
Will linear TV be around in five years? Yes, according to Chat ...
- NYU, ARF Set Second Year Of Marketing Insights Certificate Program
MediaDailyNews, Charlene Weisler - Thursday, February 2, 2023
"The program reinforces best practices, especially in areas where there is fuzziness ...
- CLIK Behavior Research Forum Focuses On Real-World Applications
MediaDailyNews, Charlene Weisler - Wednesday, January 11, 2023
"The best research is rigorous, but it is also relevant, and f ...
- Digital Syndication Explained: Q&A With Madavor's Matthew Martinelli
Publishers Daily, Charlene Weisler - Wednesday, December 14, 2022
With syndication, you're possibly reaching an audience that might not be famili ...
- How Strong Is Consumer Trust in Your Brand? Q&A With Jebbit's Taylor Donnell
MediaDailyNews, Charlene Weisler - Wednesday, October 26, 2022
While legacy brands may have the advantage of brand recognition, many D ...
- The Rise Of Server-Side Ad Insertion: Q&A With Penthera's Scott Halpert
MediaDailyNews, Charlene Weisler - Monday, October 10, 2022
SSAI delivers a broadcast-quality video stream that creates a superior end-user experienc ...
- Majority Of Consumers Unhappy With Digital Shopping
MediaDailyNews, Charlene Weisler - Wednesday, September 14, 2022
In a Contentsquare study, a whopping 85% of consumers expressed dissatisfaction wi ...
- Political Advertising: Social Media Loses Ground, While CTV Gains
MediaDailyNews, Charlene Weisler - Wednesday, August 24, 2022
Basis Technologies' Grace Briscoe discusses trends in 2022 campaigns, where "spend ...
- Taking The MRC Into The Future: Q&A With George Ivie
MediaDailyNews, Charlene Weisler - Tuesday, June 28, 2022
CEO Ivie breaks down the MRC's greatest hits, and explains what t ...
- A Deep Dive Into AVOD: Q&A With Penthera's Brian Kline
MediaDailyNews, Charlene Weisler - Wednesday, June 1, 2022
Kline addresses advertisers' challenges in AVOD, including friction between TV and digit ...
- Prepare For Web 3.0: Q&A With SCS' Sean MacPhedran
MediaDailyNews, Charlene Weisler - Wednesday, May 11, 2022
"The gaming industry is bigger than Hollywood and the music industries combine ...
- Adding Data Science For ROI: Q&A With Mediastruction's Marilois Snowman
MediaDailyNews, Charlene Weisler - Wednesday, April 20, 2022
Among the topics Snowman discusses: the disconnect between content providers and agencie ...
- Keeping Pace With Content Syndication: Nordot's Aya Uryu
MediaDailyNews, Charlene Weisler - Monday, March 14, 2022
"Nordot is an infrastructure that's plugged into news publishers' or aggregators' backe ...
- TiVo XTend Enters the Marketplace: Q&A With Daniel Heelan.
MediaDailyNews, Charlene Weisler - Tuesday, March 1, 2022
Tivo Xtend is a suite of personalization tools that links content choic ...
- A Look At Global Converged TV Trends: Q&A With TVSquared's Jamie Lemle
MediaDailyNews, Charlene Weisler - Tuesday, November 16, 2021
"To support converged TV initiatives, the need for holistic, cross-platform measurement h ...
- Meeting NYC's Growing Tech Needs: Q&A With NYC Media Lab's Rosenbaum
MediaDailyNews, Charlene Weisler - Wednesday, October 20, 2021
At NYC Media Lab Summit 2021, "the red-hot topic was certainly artifici ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with t ...
- Exploring The Many Facets Of OTT
MediaDailyNews, Charlene Weisler - Tuesday, August 10, 2021
Among the biggest challenges to OTT are "fragmented inventory and cross-platform measureme ...
- Researching Authenticity: Q&A With NYU's Professor Watson, Sway Group's Wiley
MediaDailyNews, Charlene Weisler - Tuesday, July 27, 2021
"To the best of our knowledge, this is the first time sentime ...
- Is There A Future for Research? Q&A With Jeff Boehme
MediaDailyNews, Charlene Weisler - Thursday, July 15, 2021
Consultant Jeff Boehme has some strong opinions about the role that resear ...
- Taking Marketing Into Quantitative Age: Q&A With Marc Media's Walid Eli Khoury
MediaDailyNews, Charlene Weisler - Tuesday, June 22, 2021
"We built an IOT platform that we integrated into video brochures ...
- Gathering Data On Web Jerks: Q&A With SUNY Binghamton's Blackburn
MediaDailyNews, Charlene Weisler - Wednesday, June 9, 2021
Blackburn has been awarded a grant to devise ways to make onli ...
- Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq
MediaDailyNews, Charlene Weisler - Tuesday, May 11, 2021
Using footfall and other traffic data, Cuebiq will measure the effectiveness ...